2 thoughts on “Product picture shooting skills? Ask for guidance”
Beth
As sellers who open stores online, they all know the importance of product shooting.
How to present the product in front of the buyer, it is a basic skill that the seller must master.
The product shooting is different from artistic photography. It does not need to reflect the artistic value of the photo and high aesthetic taste, but this never means that the final image is boring.
Since most sellers have not received photography training, the photos taken are not ideal. In order to improve the level of everyone's product shooting, I will give you
to introduce to the unified introduction. : How to shoot online shop products (still static articles).
In the list first, so that everyone can view it.
. The characteristics and requirements of product shooting;
. Preparation of equipment;
. The use of light;
. The layout of the product;
. The selection and treatment of the background;
. Look closely.
. The characteristics and requirements of product shooting
Cope shooting objects, in a broad sense, refers to everything that can be sold. Fruit, vegetables, daily necessities, industrial supplies, handicrafts, historical relics, etc. What we want to talk about is from a narrow perspective that the performance range of the shooting is some small -volume and artificially placed items such as interior ornaments, flowers, utensils, crafts.
The photography that is different from other themes. It is not limited by time and environment. It can be taken 24 hours a day. With light, the static movement of these products is lifelike, vivid, and give the buyer a real feeling through your photos.
The characteristics of product shooting:
1. Objects Static: The biggest feature of product shooting is different from other photography. The objects it takes is a static object.
2. Setting shooting: Malling shooting is another significant feature that is different from other photography. There is no need to shoot on -site shooting. It can be done according to the intention of the photographer and slowly complete it.
3. Reconstruction of the truth: There is no need to be too pursuing artistic conception and losing the original appearance of items.
The overall requirements for product shooting:
The overall requirements for product shooting are to fully express the shape, quality, and color of the product without exaggeration.
, which refers to the form, styling characteristics of the product, and the composition of the picture.
, which refers to the texture, quality, and texture of the product. The requirements for product shooting are very strict. The level of shadow pattern that reflects the quality must be clear, delicate, and realistic. In particular, the subtle places, as well as the highlights and shadows, have stricter performance requirements. With the right light angle, the appropriate light ratio is contrast to better complete the performance of the counterpart.
color, product shooting should pay attention to the unity of color. The color and color should be a settlement, not a confrontation, a unified whole. "Shi Ya does not need to be large, and the floral fragrance is not much." In terms of color treatment, it should be simple, fine, pure, and avoid complexity, miscellaneousness, and chaos.
. Equipment preparation
1. Since it is a product of online shops, there must be a camera suitable for still stains. It is best to have macro function. Regarding the topic of the camera, our mantra is introduced to everyone in the "Shopping Guide", so I won't say much.
2. The triangle is an indispensable main attachment to engage in product shooting and even other types of photography. To avoid the shaking of the camera and ensure the clarity of the image, using the triangle is necessary.
3, lamps, are the main tools for indoor shooting. If possible, you should have more than three lighting lights. It is recommended to use the three -base white light energy -saving lamps above 30W or more. The price is relatively cheap and the color temperature is good. Very suitable for family shooting.
4. The product shooting table is necessary for product shooting, but it can also be simple and flexibly used because of badness. The desk, the coffee table, the square table, the chair and the larger carton, and even the smooth and flat ground can be used as shooting tables.
5. Background materials, if you buy regular background paper and cloth in the photo equipment store, it costs a lot, and it is not necessarily convenient to use in ordinary small rooms. You can go to the stationery store to buy some open white card paper to solve the problem of no background. Do not use copy paper. You can also buy some fabrics with different textures (pure hair, chemical fiber, silk) for background use.
wow! Prepare so many things! Don't be afraid of trouble. As the saying goes: "Workers want to be good, you must first benefit its instrument"
. Use of light
There are certain differences in use.
The objects of the product shooting are most of the things that can be placed on the shooting table, the texture performance of the object, and the composition arrangement of the picture, which is higher than the performance requirements of other photography themes. Moreover, the lights are used more during shooting, and the natural light is used less, so it is more complicated in the layout and light processing of the screen.
The light use of the two types of shooting products.
1. Indoor natural light:
If the indoor natural light to shoot products, you should understand the characteristics and use requirements of this light. This seemingly simple and easy -to -use light condition is likely to lead to the failure of shooting. Because the indoor natural light is shot into the indoor light by the outdoor natural light through the doors and windows, the direction is obvious, which can easily cause the light and dark comparison of the dark part of the object to be subject to the light. That is, it is not conducive to the texture of the item, and it is difficult to complete the performance of its color. For photographers, the degree of freedom of light is limited.
It the problem of changing the light and dark contrast of the shooting object. First, try to adjust its own shooting angle, improve the light conditions of the product, and increase the distance between the shooting object and the doors and windows. The second is to reasonably use the reflector to make the dark parts of the shooting object local light, so as to reduce the light and dark differences of the product. Use the indoor natural light to take the product photos. If the light is reasonable, accurate, and appropriate, it will not only make the lines of the product clear and layered, but also achieve the effect of the shooting objects uniform and the atmosphere of the picture.
It in the use of product shooting light, if you have the conditions, it is recommended that you best use the artificial light source to take the shooting practice according to your understanding of the product shooting.
. Artificial light sources:
If artificial light sources mainly refer to the light emitted by various lamps. This light source is a kind of light source used in commodity shooting. Its luminous intensity is stable, the position of the light source and the lighting angle of the light can be adjusted according to their own needs.
How to use artificial light sources for shooting, according to the specific conditions of the shooting object, and the photographer's requirements for performance. The lighting is in the form of dot -shaped light sources, or the light shed light source and reflective light. In many cases, the surface structure of the shooting object determines the use of light sources.
In general, the shooting of goods rely on the characteristics of the goods to attract the attention of the buyer. The use of light will directly affect the performance of the commodity. We must be good at using the contrast between light bright and dark, strong and weak, and understand the results that can be generated by light in different positions.
side light can display the shape and three -dimensional sense of the shooting object;
side backlights can strengthen the texture performance of the product;
The low -angle of backlight can show the transparency of transparent products;
has a high angle of backlight, which can be used to shoot the outline form of the product.
The role and effect of being familiar with and mastering the above -mentioned various location lights. During the shooting process, you can first use a single light with a large illuminance to perform lighting experiments before, left and right in different positions of the shooting object. , Carefully observe the different effects that can be produced at different positions. Understand the role of the performance of the shooting object.
The use of indoor lights for product photos. The type of light can be roughly divided into main light, auxiliary light, contour light, background light, top light, ground light and other types. Under normal circumstances, only three to four light types are used in the shooting process.
For the photographer, when arranging various types of light, do not illuminate all the lights to the subject and its background. Doing so will cause the chaos of light and shadow.
The regular cloth light method should pay attention to the order of the use of light. First of all, the focus of the main light should be focused. Because the main light is the dominant light in all light, it is the main light of the shooting subject. When the main light is on the main position, its lamp position will no longer move easily. Then use the auxiliary light to adjust the contrast formed on the screen due to the role of the subject, and the light ratio between the main light and the auxiliary light should be appropriately grasped.
The position of the auxiliary light is generally arranged near the camera. The lighting angle of the light should be appropriately higher. The purpose is to reduce the projection of the shooting object, which does not affect the effect of the background. After the auxiliary light is determined, consider the use of contour light as needed.
The position of the outline is usually on the left, back or right side of the product, and the light position is relatively high. When using contour light, pay attention to whether there are some light to shoot on the surface of the lens. Once found, it should be treated in time to avoid glare. Then follow the shooting needs, and consider the use of other light such as background light.
In the deployment of all the required light, look at the overall situation and make some necessary subtle adjustments. Of course, the order of the Lord and the Lord, the first and then then, is in general, in the face of some special shooting objects, the use of light does not necessarily stick to the main light to the auxiliary light and then the outline light. Use light order. Sometimes only one light is required, and sometimes the top light is used as the main light. Therefore, by repeated practice and grasping the laws of light, the photographer can grasp the effect of light in the light in the product shooting.
It seems to be very difficult, everyone should learn, and be a photographer in the future!
Below, introduce the light application method of several different surface structure products:
(1), the light of rough surface products
has many products with rough surface structures, such as fur, cotton and hemp products, carving, etc. In order to show their texture, in the use of light, side backlight or side light should be used. The structure of the light and darkness changes.
(2), the light of the smooth surface product
It some smooth surface products, such as gold and silver jewelry, porcelain, lacquerware, electroplating products, etc. Smooth is like a mirror, with a strong one -way reflection capacity. The direct lighting of the light to the surface of this product will produce strong light changes. Therefore, shooting such products, one is to use soft scattered light for lighting, and the other is to adopt indirect lighting methods, that is, lighting on the reflective board or other reflective capabilities. A soft lighting effect.
(3) The light of the light of transparent products
The shoots such as glassware, crystal, jade articles such as glassware, crystal, and jade generally use side backlight, backlight or bottom light for lighting, and then light, then It can show the clear and transparent texture of the static object.
(4) The light of the light without shadow static objects
has some product photos. There is no projection in the screen processing, and the shadow is very clean. The lighting method of this photo is to use a glass table, put the products to be taken on it, and lay a large white paper or translucent drawing drawing under the glass countertop. The lights act on the paper from below. Through the light at the bottom, you can take a photo of the product without projection. If you need it, you can also add a little auxiliary lighting to the product. In this case, pay attention to the brightness ratio of the bottom light to the front light.
3. The atmosphere of light and atmosphere
The atmosphere of product photography is an emotional response to the buyer. The formation of this atmosphere is during the shooting process. The role of light is produced. The atmosphere shown by a specific light can only be truly reflected in the case of consciously retaining this light lighting characteristics. For example, under the lighting conditions of the backlight, the light and dark contrast of the shooting object will be very large. The "surface" of the camera facing the camera lens will often appear in the shadow. The frontal light is shined with the backlight of the object. I want to express the more detailed levels of the subject. This will not only lose the light feeling of the backlight photography on the picture. More importantly, the overall atmosphere of the photo screen is destroyed.
The expression of the atmosphere should be based on the role of light, and the role of light is based on the performance needs of the subject. In the above situation, you should first think of how to coordinate the texture performance, atmosphere rendering and main content expression expression. The relationship between. Based on the styling and characteristics of the light used, adjust the light ratio structure of the main light and auxiliary light, and use the atmosphere of the picture to better face the subject of the screen.
. The layout of the product
The layout of the product, where we can understand it as a composition of a static picture. The general composition requirements of the photography in the form of commodity shooting are only in some aspects, the composition requirements of the product shooting are higher and thinner. Because the product shooting is different from other photography themes, he is arranged through the subjective intentions of the photographer, so the composition requires more complete and rigorous, and the processing of various relationships in the screen also requires reasonable. The process of layout in the picture is the beginning of the establishment of various factors. This includes the position of the subject, the relationship between the companion and the subject, the use of light, the performance of texture, the organization and coordination of the shadow and color, the reasonable use of the color of the picture, the background of the background, the creation of the atmosphere of the picture, and so on.
In the basic requirements of the composition, seek the prominent subject in simple; find the changes in the picture in the balance; seek the jump of lines and shadow in stability; Seeking content and formation of formation. Before preparing to shoot, carefully observe the goods photographed, take the most perfect and most expressive perspective, and then place it on a still -with background shooting table. Different arrangements should be made according to different shooting objects during composition. To shoot historical relics, in order to seek its stability and solemnity, it is generally placed in the position of the picture in the middle of the picture; shooting ceramic running horses should leave some space before the direction of the subject's running; Put it in the middle of the picture, and use its projection to achieve the balance of the picture; the large number of objects should be enriched, giving people a big feeling; shooting small static objects, you can stay appropriately on the screen, you can keep it appropriately on the screen. Some spaces make people feel small; shooting multiple objects should consider mutual foils and echoing relationships.
The layout and composition of the screen shooting screen should be used by usual practice and accumulation to use it to make it handy.
It introduced several traditional static shooting composition forms below for everyone to refer to in use.
(1), △ type (triangular) composition
△ type composition is the triangular composition we often call. This composition is the most commonly used way to shoot still. It represents the picture of the scenery and solemnity. The triangular composition should pay attention to: the relationship between the primary and secondary forms generally forms a triangle that is not equal to the edge, which seems to be stable and not rigid.
(2) ▽ type (inverted triangle) composition
is the opposite of triangle composition. This inverted triangle composition is very dynamic, and the feeling of seeking in unstable emotions The change. This composition form is also a commonly used in product shooting.
(3) S -type composition
S -type composition, beautiful and rich in changes. Although this composition form in the product is relatively rare, if it uses its expressive power With the role of lines, a very good product photo will be taken.
(4) diagonal composition
In this composition form, due to the tilt of the subject, the impact of the picture is strengthened to give people a strong dynamic.
The above four composition methods are more traditional composition forms. The composition form and layout of the commodity shooting are not fixed. The purpose of the reference is not to copy, but to use its own talents and innovation on the basis of the application.
5. Selection and processing of the background
During the shooting of the product, the background is in the environment, atmosphere and space of the main body. It plays a very important role in expressing the color tone of the entire picture and its line structure. Because the area of the background is relatively large, it can directly affect the performance of the content of the picture, and the quality of the background processing determines the success or failure of the still matter to some extent.
The materials used in the background are: dedicated background cloth/paper, woolen, velvet, fabric, paper and walls, etc.
(1) The use of background lights
In product shooting, if the background lighting is reasonable, it can not only remove some messy light projection to a certain extent, but also to a certain extent, but also to a certain extent Can better renders and enhance the subject. There are two forms of the cloth light of the background light: one is to arrange the lighting of the background very well, and there is no difference in shade and darkness in the background as much as possible. The other is to arrange the light effect of the background into the gradually dim effect of the surrounding and dullness, or the light effect of the darkness gradually under the background. By adjusting the background with light, the background shadow or color can be different from light and dark. The shooting object and the background into a perfect whole will get a very good shooting effect.
If the background light behind the main object and illuminate the background from the front, a circular beam ring will be formed on the background. The distance from the background from the background determines the size of the beam ring. You can adjust according to the needs of the subject's performance. This method is simple and can show good picture effects. You might as well take a photo of Zhang Jingwu according to this method.
(2) The processing of background color
The processing of background color should pursue gorgeous, not tacky, light but not pale visual effects. The cold and cold relationship, thickness ratio, depth configuration, and light and dark contrast of the background color must be made from the premise of better highlighting the main object. You can use elegant background to set off the colorful static objects, or you can use elegant static objects with elegant background. There are no laws and requirements in this regard, as long as the coordination and reasonable process of the relationship between the subject and the background can be handled. The use of Black and Bai in the background of the product shooting has gradually been valued by people. For the main body of the main body, black and white have the effects that other color backgrounds cannot reach. In particular, the white background gives people the concise, simple and pure visual impression, which will show the beautiful and pure, elegant and gentle. If you want to take pictures of still, try a white background and believe that you can get unexpected success.
(3) The "blur" treatment of the background
Ifly if a still photo photo is taken outdoors, it will be affected by the messy background. Therefore, in order not to affect the performance of the subject, it is necessary to blur the background. Methods: First, use a mid -length focal length lens for shooting to use this lens focal length, small depth of field, blurred background. The second is that you do n’t need too small aperture to avoid too much depth of field when shooting; the third is to control the distance between the subject and the background to achieve the purpose of the blurred background.
If using natural light to take still photos in the room, use slower shutter speed, when shooting the shutter, and at the same time move the background, or quickly move up and down, it can also achieve the blurred background the goal of. But two people need to operate, the shutter speed should also be less than 1/2 seconds
00:00 / 03: 5570% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold down and hold it holding up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
As sellers who open stores online, they all know the importance of product shooting.
How to present the product in front of the buyer, it is a basic skill that the seller must master.
The product shooting is different from artistic photography. It does not need to reflect the artistic value of the photo and high aesthetic taste, but this never means that the final image is boring.
Since most sellers have not received photography training, the photos taken are not ideal. In order to improve the level of everyone's product shooting, I will give you
to introduce to the unified introduction. : How to shoot online shop products (still static articles).
In the list first, so that everyone can view it.
. The characteristics and requirements of product shooting;
. Preparation of equipment;
. The use of light;
. The layout of the product;
. The selection and treatment of the background;
. Look closely.
. The characteristics and requirements of product shooting
Cope shooting objects, in a broad sense, refers to everything that can be sold. Fruit, vegetables, daily necessities, industrial supplies, handicrafts, historical relics, etc. What we want to talk about is from a narrow perspective that the performance range of the shooting is some small -volume and artificially placed items such as interior ornaments, flowers, utensils, crafts.
The photography that is different from other themes. It is not limited by time and environment. It can be taken 24 hours a day. With light, the static movement of these products is lifelike, vivid, and give the buyer a real feeling through your photos.
The characteristics of product shooting:
1. Objects Static: The biggest feature of product shooting is different from other photography. The objects it takes is a static object.
2. Setting shooting: Malling shooting is another significant feature that is different from other photography. There is no need to shoot on -site shooting. It can be done according to the intention of the photographer and slowly complete it.
3. Reconstruction of the truth: There is no need to be too pursuing artistic conception and losing the original appearance of items.
The overall requirements for product shooting:
The overall requirements for product shooting are to fully express the shape, quality, and color of the product without exaggeration.
, which refers to the form, styling characteristics of the product, and the composition of the picture.
, which refers to the texture, quality, and texture of the product. The requirements for product shooting are very strict. The level of shadow pattern that reflects the quality must be clear, delicate, and realistic. In particular, the subtle places, as well as the highlights and shadows, have stricter performance requirements. With the right light angle, the appropriate light ratio is contrast to better complete the performance of the counterpart.
color, product shooting should pay attention to the unity of color. The color and color should be a settlement, not a confrontation, a unified whole. "Shi Ya does not need to be large, and the floral fragrance is not much." In terms of color treatment, it should be simple, fine, pure, and avoid complexity, miscellaneousness, and chaos.
. Equipment preparation
1. Since it is a product of online shops, there must be a camera suitable for still stains. It is best to have macro function. Regarding the topic of the camera, our mantra is introduced to everyone in the "Shopping Guide", so I won't say much.
2. The triangle is an indispensable main attachment to engage in product shooting and even other types of photography. To avoid the shaking of the camera and ensure the clarity of the image, using the triangle is necessary.
3, lamps, are the main tools for indoor shooting. If possible, you should have more than three lighting lights. It is recommended to use the three -base white light energy -saving lamps above 30W or more. The price is relatively cheap and the color temperature is good. Very suitable for family shooting.
4. The product shooting table is necessary for product shooting, but it can also be simple and flexibly used because of badness. The desk, the coffee table, the square table, the chair and the larger carton, and even the smooth and flat ground can be used as shooting tables.
5. Background materials, if you buy regular background paper and cloth in the photo equipment store, it costs a lot, and it is not necessarily convenient to use in ordinary small rooms. You can go to the stationery store to buy some open white card paper to solve the problem of no background. Do not use copy paper. You can also buy some fabrics with different textures (pure hair, chemical fiber, silk) for background use.
wow! Prepare so many things! Don't be afraid of trouble. As the saying goes: "Workers want to be good, you must first benefit its instrument"
. Use of light
There are certain differences in use.
The objects of the product shooting are most of the things that can be placed on the shooting table, the texture performance of the object, and the composition arrangement of the picture, which is higher than the performance requirements of other photography themes. Moreover, the lights are used more during shooting, and the natural light is used less, so it is more complicated in the layout and light processing of the screen.
The light use of the two types of shooting products.
1. Indoor natural light:
If the indoor natural light to shoot products, you should understand the characteristics and use requirements of this light. This seemingly simple and easy -to -use light condition is likely to lead to the failure of shooting. Because the indoor natural light is shot into the indoor light by the outdoor natural light through the doors and windows, the direction is obvious, which can easily cause the light and dark comparison of the dark part of the object to be subject to the light. That is, it is not conducive to the texture of the item, and it is difficult to complete the performance of its color. For photographers, the degree of freedom of light is limited.
It the problem of changing the light and dark contrast of the shooting object. First, try to adjust its own shooting angle, improve the light conditions of the product, and increase the distance between the shooting object and the doors and windows. The second is to reasonably use the reflector to make the dark parts of the shooting object local light, so as to reduce the light and dark differences of the product. Use the indoor natural light to take the product photos. If the light is reasonable, accurate, and appropriate, it will not only make the lines of the product clear and layered, but also achieve the effect of the shooting objects uniform and the atmosphere of the picture.
It in the use of product shooting light, if you have the conditions, it is recommended that you best use the artificial light source to take the shooting practice according to your understanding of the product shooting.
. Artificial light sources:
If artificial light sources mainly refer to the light emitted by various lamps. This light source is a kind of light source used in commodity shooting. Its luminous intensity is stable, the position of the light source and the lighting angle of the light can be adjusted according to their own needs.
How to use artificial light sources for shooting, according to the specific conditions of the shooting object, and the photographer's requirements for performance. The lighting is in the form of dot -shaped light sources, or the light shed light source and reflective light. In many cases, the surface structure of the shooting object determines the use of light sources.
In general, the shooting of goods rely on the characteristics of the goods to attract the attention of the buyer. The use of light will directly affect the performance of the commodity. We must be good at using the contrast between light bright and dark, strong and weak, and understand the results that can be generated by light in different positions.
side light can display the shape and three -dimensional sense of the shooting object;
side backlights can strengthen the texture performance of the product;
The low -angle of backlight can show the transparency of transparent products;
has a high angle of backlight, which can be used to shoot the outline form of the product.
The role and effect of being familiar with and mastering the above -mentioned various location lights. During the shooting process, you can first use a single light with a large illuminance to perform lighting experiments before, left and right in different positions of the shooting object. , Carefully observe the different effects that can be produced at different positions. Understand the role of the performance of the shooting object.
The use of indoor lights for product photos. The type of light can be roughly divided into main light, auxiliary light, contour light, background light, top light, ground light and other types. Under normal circumstances, only three to four light types are used in the shooting process.
For the photographer, when arranging various types of light, do not illuminate all the lights to the subject and its background. Doing so will cause the chaos of light and shadow.
The regular cloth light method should pay attention to the order of the use of light. First of all, the focus of the main light should be focused. Because the main light is the dominant light in all light, it is the main light of the shooting subject. When the main light is on the main position, its lamp position will no longer move easily. Then use the auxiliary light to adjust the contrast formed on the screen due to the role of the subject, and the light ratio between the main light and the auxiliary light should be appropriately grasped.
The position of the auxiliary light is generally arranged near the camera. The lighting angle of the light should be appropriately higher. The purpose is to reduce the projection of the shooting object, which does not affect the effect of the background. After the auxiliary light is determined, consider the use of contour light as needed.
The position of the outline is usually on the left, back or right side of the product, and the light position is relatively high. When using contour light, pay attention to whether there are some light to shoot on the surface of the lens. Once found, it should be treated in time to avoid glare. Then follow the shooting needs, and consider the use of other light such as background light.
In the deployment of all the required light, look at the overall situation and make some necessary subtle adjustments. Of course, the order of the Lord and the Lord, the first and then then, is in general, in the face of some special shooting objects, the use of light does not necessarily stick to the main light to the auxiliary light and then the outline light. Use light order. Sometimes only one light is required, and sometimes the top light is used as the main light. Therefore, by repeated practice and grasping the laws of light, the photographer can grasp the effect of light in the light in the product shooting.
It seems to be very difficult, everyone should learn, and be a photographer in the future!
Below, introduce the light application method of several different surface structure products:
(1), the light of rough surface products
has many products with rough surface structures, such as fur, cotton and hemp products, carving, etc. In order to show their texture, in the use of light, side backlight or side light should be used. The structure of the light and darkness changes.
(2), the light of the smooth surface product
It some smooth surface products, such as gold and silver jewelry, porcelain, lacquerware, electroplating products, etc. Smooth is like a mirror, with a strong one -way reflection capacity. The direct lighting of the light to the surface of this product will produce strong light changes. Therefore, shooting such products, one is to use soft scattered light for lighting, and the other is to adopt indirect lighting methods, that is, lighting on the reflective board or other reflective capabilities. A soft lighting effect.
(3) The light of the light of transparent products
The shoots such as glassware, crystal, jade articles such as glassware, crystal, and jade generally use side backlight, backlight or bottom light for lighting, and then light, then It can show the clear and transparent texture of the static object.
(4) The light of the light without shadow static objects
has some product photos. There is no projection in the screen processing, and the shadow is very clean. The lighting method of this photo is to use a glass table, put the products to be taken on it, and lay a large white paper or translucent drawing drawing under the glass countertop. The lights act on the paper from below. Through the light at the bottom, you can take a photo of the product without projection. If you need it, you can also add a little auxiliary lighting to the product. In this case, pay attention to the brightness ratio of the bottom light to the front light.
3. The atmosphere of light and atmosphere
The atmosphere of product photography is an emotional response to the buyer. The formation of this atmosphere is during the shooting process. The role of light is produced. The atmosphere shown by a specific light can only be truly reflected in the case of consciously retaining this light lighting characteristics. For example, under the lighting conditions of the backlight, the light and dark contrast of the shooting object will be very large. The "surface" of the camera facing the camera lens will often appear in the shadow. The frontal light is shined with the backlight of the object. I want to express the more detailed levels of the subject. This will not only lose the light feeling of the backlight photography on the picture. More importantly, the overall atmosphere of the photo screen is destroyed.
The expression of the atmosphere should be based on the role of light, and the role of light is based on the performance needs of the subject. In the above situation, you should first think of how to coordinate the texture performance, atmosphere rendering and main content expression expression. The relationship between. Based on the styling and characteristics of the light used, adjust the light ratio structure of the main light and auxiliary light, and use the atmosphere of the picture to better face the subject of the screen.
. The layout of the product
The layout of the product, where we can understand it as a composition of a static picture. The general composition requirements of the photography in the form of commodity shooting are only in some aspects, the composition requirements of the product shooting are higher and thinner. Because the product shooting is different from other photography themes, he is arranged through the subjective intentions of the photographer, so the composition requires more complete and rigorous, and the processing of various relationships in the screen also requires reasonable. The process of layout in the picture is the beginning of the establishment of various factors. This includes the position of the subject, the relationship between the companion and the subject, the use of light, the performance of texture, the organization and coordination of the shadow and color, the reasonable use of the color of the picture, the background of the background, the creation of the atmosphere of the picture, and so on.
In the basic requirements of the composition, seek the prominent subject in simple; find the changes in the picture in the balance; seek the jump of lines and shadow in stability; Seeking content and formation of formation. Before preparing to shoot, carefully observe the goods photographed, take the most perfect and most expressive perspective, and then place it on a still -with background shooting table. Different arrangements should be made according to different shooting objects during composition. To shoot historical relics, in order to seek its stability and solemnity, it is generally placed in the position of the picture in the middle of the picture; shooting ceramic running horses should leave some space before the direction of the subject's running; Put it in the middle of the picture, and use its projection to achieve the balance of the picture; the large number of objects should be enriched, giving people a big feeling; shooting small static objects, you can stay appropriately on the screen, you can keep it appropriately on the screen. Some spaces make people feel small; shooting multiple objects should consider mutual foils and echoing relationships.
The layout and composition of the screen shooting screen should be used by usual practice and accumulation to use it to make it handy.
It introduced several traditional static shooting composition forms below for everyone to refer to in use.
(1), △ type (triangular) composition
△ type composition is the triangular composition we often call. This composition is the most commonly used way to shoot still. It represents the picture of the scenery and solemnity. The triangular composition should pay attention to: the relationship between the primary and secondary forms generally forms a triangle that is not equal to the edge, which seems to be stable and not rigid.
(2) ▽ type (inverted triangle) composition
is the opposite of triangle composition. This inverted triangle composition is very dynamic, and the feeling of seeking in unstable emotions The change. This composition form is also a commonly used in product shooting.
(3) S -type composition
S -type composition, beautiful and rich in changes. Although this composition form in the product is relatively rare, if it uses its expressive power With the role of lines, a very good product photo will be taken.
(4) diagonal composition
In this composition form, due to the tilt of the subject, the impact of the picture is strengthened to give people a strong dynamic.
The above four composition methods are more traditional composition forms. The composition form and layout of the commodity shooting are not fixed. The purpose of the reference is not to copy, but to use its own talents and innovation on the basis of the application.
5. Selection and processing of the background
During the shooting of the product, the background is in the environment, atmosphere and space of the main body. It plays a very important role in expressing the color tone of the entire picture and its line structure. Because the area of the background is relatively large, it can directly affect the performance of the content of the picture, and the quality of the background processing determines the success or failure of the still matter to some extent.
The materials used in the background are: dedicated background cloth/paper, woolen, velvet, fabric, paper and walls, etc.
(1) The use of background lights
In product shooting, if the background lighting is reasonable, it can not only remove some messy light projection to a certain extent, but also to a certain extent, but also to a certain extent Can better renders and enhance the subject. There are two forms of the cloth light of the background light: one is to arrange the lighting of the background very well, and there is no difference in shade and darkness in the background as much as possible. The other is to arrange the light effect of the background into the gradually dim effect of the surrounding and dullness, or the light effect of the darkness gradually under the background. By adjusting the background with light, the background shadow or color can be different from light and dark. The shooting object and the background into a perfect whole will get a very good shooting effect.
If the background light behind the main object and illuminate the background from the front, a circular beam ring will be formed on the background. The distance from the background from the background determines the size of the beam ring. You can adjust according to the needs of the subject's performance. This method is simple and can show good picture effects. You might as well take a photo of Zhang Jingwu according to this method.
(2) The processing of background color
The processing of background color should pursue gorgeous, not tacky, light but not pale visual effects. The cold and cold relationship, thickness ratio, depth configuration, and light and dark contrast of the background color must be made from the premise of better highlighting the main object. You can use elegant background to set off the colorful static objects, or you can use elegant static objects with elegant background. There are no laws and requirements in this regard, as long as the coordination and reasonable process of the relationship between the subject and the background can be handled. The use of Black and Bai in the background of the product shooting has gradually been valued by people. For the main body of the main body, black and white have the effects that other color backgrounds cannot reach. In particular, the white background gives people the concise, simple and pure visual impression, which will show the beautiful and pure, elegant and gentle. If you want to take pictures of still, try a white background and believe that you can get unexpected success.
(3) The "blur" treatment of the background
Ifly if a still photo photo is taken outdoors, it will be affected by the messy background. Therefore, in order not to affect the performance of the subject, it is necessary to blur the background. Methods: First, use a mid -length focal length lens for shooting to use this lens focal length, small depth of field, blurred background. The second is that you do n’t need too small aperture to avoid too much depth of field when shooting; the third is to control the distance between the subject and the background to achieve the purpose of the blurred background.
If using natural light to take still photos in the room, use slower shutter speed, when shooting the shutter, and at the same time move the background, or quickly move up and down, it can also achieve the blurred background the goal of. But two people need to operate, the shutter speed should also be less than 1/2 seconds
00:00 / 03: 5570% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold down and hold it holding up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description