1 thought on “Douyin New Year Planning Planning Plan”

  1. Krystal

    The Douyin New Year Planning Scheme
    In order to ensure the orderly and effective development of things or work, we need to formulate the plan in advance. The content and form of the plan must be carried out around the theme, and finally achieve the expected effect and significance. How should the plan be formulated? The following is the planning plan for the Douyin New Year's New Year's goods. Welcome everyone to learn from and reference. I hope it will be helpful to everyone.

    The Douyin New Year Planning Plan 1 I. Activity purpose
    20xx Villagers Tao "New Year Festival" is a large, high -level, comprehensive New Year's goods exhibition event. The theme of "buying New Year's goods, just go to the folks", aiming to cooperate with the folks and even the people of Guizhou and even the people of Guizhou and even the people of Guizhou, entertainment, and consumption through the "New Year's Eve Festival". The platform, at the same time, builds a annual annual goods trading platform for the majority of agricultural special product companies, dealers and consumers to promote the two -way circulation of "online goods go to the countryside, agricultural goods enter the city".
    . activity time
    20xx .1.22-20xx.1.31
    . Activity location
    XXApp Mall
    XX County Fengmao Plaza; 20xx.1.25-20xx.1.28
    XX Century City Community; 20xx.1.22- 20xx.1.24
    XX areas,; 20xx.1.25-20xx.1.28
    XX area; 20xx.1.29-20xx.1.31
    . Activity objects
    local people and urban people in the local community and urban people , Tourists from all over the country
    . Theme theme
    Pliming annual goods, just go to XX Tao;
    . Event content
    1. Promotion volume: download the app and register, that is, 10 yuan discount, Volume, only mobile phone app users can be used, the audience is available for 50 yuan minus 10 yuan available (coupons can only be used as full reduction activities)
    2. Full reduction: The audience is 50 yuan minus 7 yuan; 99 over 99; over 99 The yuan minus is 11 yuan; at a time of 139 yuan to minus 20 yuan (the exemption cost is allocated from the minimum entry price provided by the manufacturer, only the app for users)
    3. Limited time -limited purchase: products below 1kg in the province are sold at special prices, all of which are sold at special prices, and they are sold at special prices. At present, the logistics in the province is 6 2 models, and the villagers are 10 yuan. Therefore, we can not earn logistics costs. For example, if the products below 500G are 5.5 yuan, you can reduce 4 yuan on the basis of the original price. , Earn only product profits. Outside the province's logistics is 8 2 models, and so on. (Only for the use of app users)
    . Emptical goods gift package: Combine agricultural special products in various regions, attached tables n 5. Annual goods gift voucher: The annual cargo gift voucher is issued other companies, you can use the gift voucher code on the APP.
    6. Full red envelope: purchase more than 50 yuan at one time, send 5 yuan red envelope, and then give small gifts (offline (offline User)
    7. Flagship store distribution: flagship store supports the same city distribution, online order, on -site self -removal of free delivery within 1.5 kilometers,
    1.5 kilometers away from delivery fee 10 yuan r r r r r r r
    . Literary performance: dance, song Singing and waiting for
    . Event promotion
    1. WeChat circle of friends: A. The customer service department is responsible for the promotion of WeChat circle of friends; Posts of major forums, Baidu Post Bar, Weibo)
    2. Sending leaflets: A. All departments cooperate with each other; Development list, 65 yuan a day, 4 people formulate a reward mechanism every day, successfully introduce downloading apps and registering 1 yuan, leaving contact information, 2 display racks, 2 tables, 1,000 small gifts, date of the date starting December 19th starts from December 19th, starting in December 19th. By January 31st for a total of 14 days, on the weekend, the planned app registration is expected to reach 2500.
    3.App online publicity; the design department is responsible for: A, APP product beautification; B, mobile banner advertisement production C. Check and test the ordering process
    4. Media advertising: people's attention, 952, outdoor media advertisements.
    5. Promotional video: APP video, company promotional video.
    6. Public welfare publicity : Gift the annual goods for community welfare institutes, cleaners, and poor families. One is to enhance the company's image; the other is to use the media to speculate in the media
    8. Event preparations
    , Era Bao, DM, banner, banner, theme material, couplet, mascot, mascot doll, product photography and plan establishment, design before December 31. : Activity theme atmosphere construction, APP homepage advertising theme design, APP product artwork, setting discount volume, the date of establishment of the plan, design before December 31st
    Starting;
    B. Collect the need to collect the required products before December 31
    The operation of the operation department:
    B. Implementing the inventory warehouse and warehouse pipe;
    C. The establishment of the venue of the activity venue
    The customer service department:
    A. Statistics daily order status;
    B. The number of registered users of APP
    C. Activity product portfolio录入rn 　　车辆使用:rn 　　人员使用:贞丰12人左右、贵阳15人左右rn 　　九、活动成本rn 　　一、物料:1.dm单;100000份,合计10500 yuan
    2. Theme poster; 2 photos; 100 yuan
    3. Yilabao; 20; total 1600 yuan
    4. Bonus; 10 pieces; 250 yuan
    5 . Counterfeit; 500 pairs; 1500 yuan
    6. mascot; 1 One; 1300 yuan
    7. Travel expenses; 7000 yuan
    8. Tent; 10; 2800 yuan
    9. Violett; 10; 800 yuan
    10. Poster; poster; 20; 400 yuan
    The Douyin New Year Planning Plan 2 I. Activity theme
    The official platforms hosted by "Shi Bing" this event.
    The offline service platform advantages of the "Shi Bing E -Commerce Public Service Center" and the popularity of "Guizhou E -commerce Cloud", "Taobao" and "Jingdong.com".
    The joint creation of an online and offline promotion activity with the theme of "New Year's goods to go to the countryside, quality is guaranteed". The event is on -site physical exhibitions, and online goods purchase.
    slogan: "The annual goods are delivered to the countryside, the quality is guaranteed; the specialty products are sold, let's help." You can choose everything, the famous mountains and water will accompany you!
    . Activity goals
    1. Mainly promoting the "Cloud Shi Bing" platform, and implanted the initial brand impression into the hearts of the public. 2. Increase the number of attention, the number of registered people, and the number of buyers.
    3. Effectively attract on -site merchants and potential merchants to join e -commerce. (Merchants can sign a contract with e -commerce on -site) 4. On -site driving promotion to the people is used to the platform. (Such as the brochure of WeChat's attention, gifts to bookmarks, and on -site staff carefully guiding operations)
    5. Use this event to establish the functionality of the brand "Shi Bing" from the newly established.
    . Activity objects
    News and villages and villages and villages in Shi Bing County; all product dealers in Shi Bing County;
    . Activity time
    20xx year to 20xx year January 12 (one month of cycle of various towns and villages promotion and propaganda)
    5. Activity location: Shi Bing County's township service stations
    6. Event content display area settings And local products display;
    mart to plan a product exhibition area in the event, showing the organizers and other franchisees peripheral products. (This activity is mainly implemented by Guizhou Yundai Business Co., Ltd. to assist each township.)
    2. E -commerce purchase experience; set up an e -commerce zone, the area is eye -catching, and the e -commerce publicity album is mainly issued by the flow of people. Guide consumers to register and purchase, and register the merchants who need to join. Content design:
    1. The concept of the e -commerce annual goods is relatively new, so offline activities are mainly guided. Design the mall operating process card (based on bookmarks as a pattern), design the online event leaflet, and issue it with the process card.
    3. For on -site investment promotion, design investment plan. Establish a franchise cooperation intention table, leaving relevant information later contact. (Conditions permits, you can promise to join the preferential policies: If the merchant introduces other merchants to enjoy the priority service objects, etc.) 4. For e -commerce training trainees and merchants, some activities can be given on the day.
    7. Activity promotion
    (1) Promotion time
    1. Event development time 20xx, December 12th to 20xx, January 12
    (2) Publicity method:
    1. Shi Bing News Broadcast
    2. Information group issuance, (mobile phone SMS, WeChat)
    3. Interactive forum (other network platforms)
    4. Publicity sheet (on the leaflet (on the leaflet (on the leaflet Print content)
    (3) Propaganda content:
    1. Time, place, contact information and activity content.
    2. Discount objects and discount content.
    3. Message of mainstream franchisees.
    8. On -site layout
    1, 3*6 specifications of advertising tents (according to the number of specific merchants)
    2. There are 2 computers in the exhibition area (a lot of good health), network cable, three three, three, three Specific power interface.
    3. 4 on -site tables, 10 chairs, table cloth.
    4. Poster posters of the X. Booth rack, background inkjet, and on -site banner.
    Ad additional conditions: The staff uniformly uniform, considering the video promotion of the lighting (ordinary light or art lighting) e -commerce, voice promotion, voice promotion, (must be completed in advance)
    9. On -site Materials metal
    , activity process
    Plord work arrangements:
    . On -site leaflet distribution
    , front desk information answers
    , online operator
    4. Signing of franchisees
    The Douyin New Year Planning Plan 3 I. Exhibition purpose:
    The inheritance of traditional Chinese customs culture and stimulating the Spring Festival economic consumption.
    The environment and quality of citizens' procurement of New Year's goods and meet the one -stop shopping needs of citizens. Concentrate to display famous products from all over the country and promote corporate products and brands.
    icated the content of the community around the new land city, bringing convenience to residents.
    lasted the foundation for the Shinsen City sales and investment promotion and gathered popularity.
    . Exhibition time:
    to be determined
    The exhibition location: Hua Mao 1958 Plaza
    . The theme of the exhibition:
    20xx New Earth City New Year Card Taobao Food Festival
    Four four Organization:
    The organizer: Xintidong
    In contractor: Anhui Mythical Advertising Media Co., Ltd.
    5. Exhibition content:
    The annual promotion of various exhibitors. The organizing committee organized activities such as the Spring Festival couplet, a thousand yuan gift package, the god of wealth to the red envelope, and the dumplings of dumplings.
    6. Exhibition range
    1. Drinking: Various wines, liquor, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria beverages; tea leaves, etc. Namou new food, green food, grain and oil food, health food, casual food, quick -frozen food, baked food, meat and poultry products, aquatic products, condiments, dairy products, dried fruits, local products, agricultural products, etc.;
    3. Daily department stores: household appliances, kitchen and bathroom cleansing, jewelry, cosmetics, leather products, daily small products, plastic products, hardware appliances, firecrackers, festivals, kitchenware, smart toys, etc.;
    . Gifts Class: various gift boxes, flower pots, paper -cut calligraphy and paintings, strange stone jade, etc.;
    5, clothing categories: bedding, clothing, shoe and hats, etc.; Glutiny, small cage steamed buns, vegetarian cakes, Huishan clay people; 7, imported goods: special foods of countries around the world;
    7. Activity forms
    1, thousand yuan gift package big draw: Customers shopping is 50 full 50 Yuan, you can get a lottery ticket from the merchant for free. A raffle voucher can participate in a lottery. You can get two lottery tickets for 100 yuan, and so on. Buy more and more.
    2. Free Spring Festival couplet: Invite the calligrapher of the calligrapher of the Calligraphers Association to write the Spring Festival couplet to the Spring Festival couplet. Shopping is full of XX yuan.
    3. Fortune God to send red envelopes: The top 200 customers who come to the New Year's Exhibition every day can get a red envelope for free. Remarks: Each person is limited to a red envelope. There may be a blessing character in the red envelope, one couplet, or one yuan, or a greeting card.
    4. I pay for you to buy: The organizer randomly finds a customer who is paying for it. As long as the customer answers a simple question about the New Year's Day in 30 seconds, you can exempt the bill.
    5. Large -scale group purchase: Make the catalog of New Year's goods, send it directly to the unit and enterprise. While promoting the goods, the group purchase is pulled.
    6. Literary performances: lion dance, guzheng performance, pipa performance, singing the Spring Festival songs with representative songs.
    7. Window cutting flowers: Professor on the spot to cut window flower skills.
    8. Free new year specialty snacks such as dumplings and spring rolls.
    8. Propaganda plan
    The annual shopping festival will focus on publicity and hype, and link the media resources of the same city, to maximize the potential consumers around the city, and even the city.
    Publicity methods: Hard and wide activities, dynamic reports, and topic hype.
    1. Network: Posting on major forum websites to expand publicity.
    2. Plane paper media: You can put advertisements or put a large number of DM pages in Anqing Evening News, Xin'an Evening News, Anqing Radio and Television News 4. Community poster posting: It will set up publicity posters for the annual annual shopping extension to increase market attention and accumulate popularity for the annual annual shopping festival.
    6. Air gliding machine
    Douyin New Year Following Planning Scheme 4 1. Putting the rhythm
    The difference between the annual goods festival and the double eleven and double twelve is its strong nature marketing nature, And the subsequent force of the residual heat period is also good, and event marketing can also be continuously carried out during the Spring Festival. It is recommended that you can drop the station in the core pre -warming period, and you can use a low budget for testing. Those with high budgets can be tested at high prices and decreased methods. If the budget is low, the budget can be tested in a low price increase. If you want to easily obtain two on the day of the event, the early test is very important.
    2. Promoting budget
    During the budget planning of the drilling exhibition, it is necessary to follow up the purpose of the store's activities and the intensity of the activity to distribute the budget.
    (1) Give a budget distribution ratio of different people in different periods that can be given to you for reference:
    (2) Different budget directions:
    . Direction and crowd R n (1) Drinking orientation
    has a lot of old customers who have good foundation in the store. Increase the range of traffic. However, in order to reduce internal consumption, and get better launching effects
    a. The group direction is too general, the targeted is not strong, and it is not recommended to put it.
    b. It is not recommended to add too much to adding a store independently. Too much will not be accurate enough.
    c. Interest point orientation is better for food category, small categories, and standard products. The effect of pan -category is poor (such as jeans, sweater) and so on.
    d. Select the regional time in combination with the shop population.
    (2) DMP gameplay
    For better drilling exhibition effects, we need to circle more accurate label combinations. However, the New Year's Day also has its special group combination.
    The annual label compulsory label matching label (one of the three types of labels is selected 1). Among them, in the must -have label, you choose "It is a shop user": you have selected cognitive users, existing users and silent users in the store; you choose "non -shop users": you have selected the store CICC has not been in contact with the store.
    It also needs to be decentralized according to the situation of the store and the suspension of express delivery.
    4. Material production
    It in the production of diamond exhibition materials, it is necessary to highlight the flavor of the year. There can be more creativity in color and design. For example, you can try to reduce the main red and yellow tone as ever. Without contrast, you can try to use hand -drawn style, neon light style and other effects. The copywriting can go to emotions and tone, or appropriately increase emotional copywriting. However, the nature of the New Year's goods, strong stimulus, and clear promotional copy still occupy more proportion.
    ;

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