1 thought on “Young people: the development of the fitness industry in the next few years is the most promising”
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Analysis of the development trend of the gym industry is transformed towards a high -end venue into a major direction of the traditional gym industry at the crossroads of the transformation , the gym market is growing rapidly, which is about to exceed 100 billion yuan; on the other hand, the entire industry is encountering it. In the middle -aged crisis, more than 60%of traditional gyms are difficult to operate, facing losses or even closure. The era of "making fast money" has passed, and new formats such as small and beautiful Internet smart gyms and high -end fitness venues have emerged. Is it because of the old -fashioned or embracing change? Believe that smart capital has made a choice. Cucting policy venture capital to promote the gym market to usher in a new round of outbreak In statistical data from the "China Fitness Club Industry Market Research and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute, in 2015, my country The size of the gym market is only about 70 billion yuan. With the further improvement of the people's fitness awareness and the further maturity of the gym business model, my country's gym market is expected to maintain steady development. With the rapid growth of the number of fitness clubs and the rapid growth of members, As of 2017, my country's gym market scale reached 87.8 billion yuan. It is expected that my country's gym market size will reach 98.3 billion yuan in 2018. In the next five years, it is expected to maintain a compound annual growth rate of 12%, and it is predicted that the size of my country's gym market will reach 123 billion yuan in 2020. Corresponding to the upcoming market, it is a middle -aged crisis that the entire industry is encountering. More than 60%of the gym has difficulty in operating, facing losses or even closure. 2015-2020 Our Health Tori City City Farm Target and Increased Pastation Data Source: Foresight Industry Research Institute compiled market demand Blue Sea market competition in the Red Sea n annual fees for membership fees declined, private education fees, private education One -to -one courses have poor customer experience, and the business model is becoming more and more difficult to maintain under high pressure on rent and labor costs. Many factors make traditional gyms fall into the Red Sea. The traditional business model of pre -sale membership system has made most of the gym sales of light sales, which has even caused the market to fall into a vicious circle of word of mouth. The significance for the gym market to observe is that to some extent, most of China's traditional economy is trapped in the "gym effect". Under the needs of huge blue oceans, competition has fallen into the Red Sea. On the one hand, the traditional and old production capacity has been criticized on the verge of elimination, but the rules are in order, and on the other hand, the new format is introduced. In the overall fitness market, there is no cold winter in fitness, and the backward production capacity has a cold winter. The pressure on the two aspects of operation of the gym The industry competition and its own pressure. Due to the rapid development of the industry in the past two years, a large number of gyms have appeared, and some gyms have also made many customers bias in the industry, which makes it very difficult for this field to do it; on the other hand big. The number of fitness clubs is an important indicator of the development of the fitness industry. The number of fitness clubs in my country has maintained a high growth since its emergence, from 3,245 in 2010 to more than 5,000 in 2017. Although in 2011-2013, due to the intensified fitness market competition, the industry has closed down, and the growth rate of fitness clubs has slowed down or even negative. However, with the rapid growth and professional guidance of the fitness population in recent years, the new round of fitness trend has shown signs of recovery in the industry, and the number of fitness clubs has also increased rapidly. It is expected that the number of fitness clubs in my country will reach 5,861 by 2018. 2010-2018 Our Health Body Club Number of Health Clubs and growth conditions Data sources: Foresight Industry Research Institute compiled The long-term problems in China's fitness market The gym is not profitable, lacks large volume companies, and so on. Data show that the average renewal rate of the national fitness industry is about 15%. At present, due to the large amount of new traffic in fitness demand, many gyms do not care about the retention rate of members. The overall revenue of the overall revenue accounted for a low proportion of revenue, and the performance mainly depends on the promotion of new members. Driven by this model, the entire industry suffers a crisis of trust. S search for "gym running" on the search engine, "gym fraud" found that this kind of news is not uncommon: the gym has madly set up temporary places, absorbs prepaid fees, and often uses the "dog skin plaster" marketing method crazy sales. The annual card and private teaching lesson, after the money was closed, closed the store, and then went to open a new store elsewhere. Taking Hangzhou Gymnomo as an example, 541 complaints in 3 months, as many as 50 legal lawsuits. However, customers have difficulty in defending rights, because the cost of litigation is much higher than the prepaid of consumer losses, and in the end, it can only be left. 2017, the number of members of Jianhe increased to nearly 9 million, an increase of 14.97%year -on -year. The average age of members is around 30.7 years old, and the average age of fitness members has not changed, but the age structure of fitness members has changed greatly: 25-29 years old, users at the age of 36-40 have increased significantly. The overall age distribution is more scattered. The number of members of the National Fitness Club in 2018 is expected to further exceed 10 million. 2010-2018 The number of members of the National Health Club and the condition of growth conditions Data source: Foresight Industry Research Institute compiled Internet smart gym is very popular popular. The Internet intelligent gym has also attracted capital attention due to its innovative operation model. According to statistics, in the past year, there were 26 financing events in the field of fitness, involving 1.4 billion yuan in financing finance, of which 13 of financing related to Internet smart gyms accounted for 50%. , it is worth noting that although such innovative models seem to be more suitable for market demand, the proportion is still low. From the perspective of subdivision categories, fitness clubs and private teaching studios still occupy the most market resources and have stable growth. There are 4,225 fitness clubs in Beishang, Guangzhou and Shenzhen, and 9,411 private teaching studios. The gym is currently only deployed in first -tier cities, and there are less than 400 in the north, accounting for only 4%. Due to the small cost of opening a store and a small pressure on operation and maintenance, the development of the private teaching studio has developed very rapidly in recent years. However, the homogeneous competition brought by the "fast lane" has also led to the general survival rate of private teaching studios is generally lower than the fitness club. The transformation to high -end venues In addition to the Internet smart gym, transformation to high -end venues is also a major direction of the gym transformation. This is mainly boutique gym. The main goal of this type of model is to improve the customer experience. Sales and coaches achieve role separation. The venue establishes an independent sales team. The coach is only responsible for teaching work. The salary system becomes a base salary class hours. The standardization of the system. The main fitness market will mainly have four types of models In the future, China's fitness market will mainly have four types of models: online platforms, boutique fitness, large gym, and small and medium -sized gyms. The large gym must extend up or down, otherwise the profit space will be under pressure. The combination of online and offline and the rapid development of small and medium -sized gyms will become an important variable in the market. Such products began in second- and third -tier cities. The faster the process can help boutique gyms to attract more people to fitness. But it is also because the new business gym is developing too fast now, and some gyms will gradually be eliminated. The fitness market has two characteristics: anti -human and regional strong. These two characteristics determine that the Internet cannot solve industry problems, so we must follow the laws of the new era to establish a new model. The characteristics of the new model should follow the small, beautiful, small, and low -cost opening. The new gym can also use the Internet and the Internet of Things to minimize management difficulty and flattened as much as possible. In addition, the only Chinese gym market in the world is the annual card model, and this model will block most of the people with fitness needs. To develop the gym market, it is necessary to break the annual card curse. It must be based on monthly cards, seasonal cards, etc. to reduce dependence on sales. In the next 3-5 years, the penetration rate of China's fitness population will not be high. In addition, the capital of the capital is currently believed that the transformation pain will continue.
Analysis of the development trend of the gym industry is transformed towards a high -end venue into a major direction of the traditional gym industry at the crossroads of the transformation
, the gym market is growing rapidly, which is about to exceed 100 billion yuan; on the other hand, the entire industry is encountering it. In the middle -aged crisis, more than 60%of traditional gyms are difficult to operate, facing losses or even closure.
The era of "making fast money" has passed, and new formats such as small and beautiful Internet smart gyms and high -end fitness venues have emerged. Is it because of the old -fashioned or embracing change? Believe that smart capital has made a choice.
Cucting policy venture capital to promote the gym market to usher in a new round of outbreak
In statistical data from the "China Fitness Club Industry Market Research and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute, in 2015, my country The size of the gym market is only about 70 billion yuan. With the further improvement of the people's fitness awareness and the further maturity of the gym business model, my country's gym market is expected to maintain steady development. With the rapid growth of the number of fitness clubs and the rapid growth of members, As of 2017, my country's gym market scale reached 87.8 billion yuan. It is expected that my country's gym market size will reach 98.3 billion yuan in 2018. In the next five years, it is expected to maintain a compound annual growth rate of 12%, and it is predicted that the size of my country's gym market will reach 123 billion yuan in 2020. Corresponding to the upcoming market, it is a middle -aged crisis that the entire industry is encountering. More than 60%of the gym has difficulty in operating, facing losses or even closure.
2015-2020 Our Health Tori City City Farm Target and Increased Pastation
Data Source: Foresight Industry Research Institute compiled
market demand Blue Sea market competition in the Red Sea n annual fees for membership fees declined, private education fees, private education One -to -one courses have poor customer experience, and the business model is becoming more and more difficult to maintain under high pressure on rent and labor costs. Many factors make traditional gyms fall into the Red Sea. The traditional business model of pre -sale membership system has made most of the gym sales of light sales, which has even caused the market to fall into a vicious circle of word of mouth.
The significance for the gym market to observe is that to some extent, most of China's traditional economy is trapped in the "gym effect". Under the needs of huge blue oceans, competition has fallen into the Red Sea. On the one hand, the traditional and old production capacity has been criticized on the verge of elimination, but the rules are in order, and on the other hand, the new format is introduced. In the overall fitness market, there is no cold winter in fitness, and the backward production capacity has a cold winter.
The pressure on the two aspects of operation of the gym
The industry competition and its own pressure. Due to the rapid development of the industry in the past two years, a large number of gyms have appeared, and some gyms have also made many customers bias in the industry, which makes it very difficult for this field to do it; on the other hand big.
The number of fitness clubs is an important indicator of the development of the fitness industry. The number of fitness clubs in my country has maintained a high growth since its emergence, from 3,245 in 2010 to more than 5,000 in 2017. Although in 2011-2013, due to the intensified fitness market competition, the industry has closed down, and the growth rate of fitness clubs has slowed down or even negative. However, with the rapid growth and professional guidance of the fitness population in recent years, the new round of fitness trend has shown signs of recovery in the industry, and the number of fitness clubs has also increased rapidly. It is expected that the number of fitness clubs in my country will reach 5,861 by 2018.
2010-2018 Our Health Body Club Number of Health Clubs and growth conditions
Data sources: Foresight Industry Research Institute compiled
The long-term problems in China's fitness market The gym is not profitable, lacks large volume companies, and so on. Data show that the average renewal rate of the national fitness industry is about 15%. At present, due to the large amount of new traffic in fitness demand, many gyms do not care about the retention rate of members. The overall revenue of the overall revenue accounted for a low proportion of revenue, and the performance mainly depends on the promotion of new members. Driven by this model, the entire industry suffers a crisis of trust.
S search for "gym running" on the search engine, "gym
fraud" found that this kind of news is not uncommon: the gym has madly set up temporary places, absorbs prepaid fees, and often uses the "dog skin plaster" marketing method crazy sales. The annual card and private teaching lesson, after the money was closed, closed the store, and then went to open a new store elsewhere. Taking Hangzhou Gymnomo as an example, 541 complaints in 3 months, as many as 50 legal lawsuits. However, customers have difficulty in defending rights, because the cost of litigation is much higher than the prepaid of consumer losses, and in the end, it can only be left.
2017, the number of members of Jianhe increased to nearly 9 million, an increase of 14.97%year -on -year. The average age of members is around 30.7 years old, and the average age of fitness members has not changed, but the age structure of fitness members has changed greatly: 25-29 years old, users at the age of 36-40 have increased significantly. The overall age distribution is more scattered. The number of members of the National Fitness Club in 2018 is expected to further exceed 10 million.
2010-2018 The number of members of the National Health Club and the condition of growth conditions
Data source: Foresight Industry Research Institute compiled
Internet smart gym is very popular
popular. The Internet intelligent gym has also attracted capital attention due to its innovative operation model. According to statistics, in the past year, there were 26 financing events in the field of fitness, involving 1.4 billion yuan in financing finance, of which 13 of financing related to Internet smart gyms accounted for 50%.
, it is worth noting that although such innovative models seem to be more suitable for market demand, the proportion is still low. From the perspective of subdivision categories, fitness clubs and private teaching studios still occupy the most market resources and have stable growth. There are 4,225 fitness clubs in Beishang, Guangzhou and Shenzhen, and 9,411 private teaching studios. The gym is currently only deployed in first -tier cities, and there are less than 400 in the north, accounting for only 4%. Due to the small cost of opening a store and a small pressure on operation and maintenance, the development of the private teaching studio has developed very rapidly in recent years. However, the homogeneous competition brought by the "fast lane" has also led to the general survival rate of private teaching studios is generally lower than the fitness club.
The transformation to high -end venues
In addition to the Internet smart gym, transformation to high -end venues is also a major direction of the gym transformation. This is mainly boutique gym. The main goal of this type of model is to improve the customer experience. Sales and coaches achieve role separation. The venue establishes an independent sales team. The coach is only responsible for teaching work. The salary system becomes a base salary class hours. The standardization of the system.
The main fitness market will mainly have four types of models
In the future, China's fitness market will mainly have four types of models: online platforms, boutique fitness, large gym, and small and medium -sized gyms.
The large gym must extend up or down, otherwise the profit space will be under pressure. The combination of online and offline and the rapid development of small and medium -sized gyms will become an important variable in the market. Such products began in second- and third -tier cities. The faster the process can help boutique gyms to attract more people to fitness. But it is also because the new business gym is developing too fast now, and some gyms will gradually be eliminated.
The fitness market has two characteristics: anti -human and regional strong. These two characteristics determine that the Internet cannot solve industry problems, so we must follow the laws of the new era to establish a new model. The characteristics of the new model should follow the small, beautiful, small, and low -cost opening. The new gym can also use the Internet and the Internet of Things to minimize management difficulty and flattened as much as possible. In addition, the only Chinese gym market in the world is the annual card model, and this model will block most of the people with fitness needs. To develop the gym market, it is necessary to break the annual card curse. It must be based on monthly cards, seasonal cards, etc. to reduce dependence on sales.
In the next 3-5 years, the penetration rate of China's fitness population will not be high. In addition, the capital of the capital is currently believed that the transformation pain will continue.