1 thought on “Why build an insurance customer base”

  1. Marketing is a systematic project. To talk about a certain point, it is inevitable that it is difficult to look at the whole picture. Insurance marketing is a big philosophy. Insurance marketing should realize the close combination of two online and offline blocks. The following three issues need to be paid attention to. First, the transformation of the thinking model realizes the innovative transformation from traditional sites to channel marketing models. Here are mainly reflected in the two groups. The first is the conscious change of the group of insurance marketing planners, extending the sitting model to direct sales, off -site distribution, linkage marketing, circle marketing, telephone marketing, online marketing, intermediary agency marketing and other models. To find channels based on these modes, the mode is water, water arrives, and can naturally become. Secondly, the group of insurance marketers should learn the professional spirit, market challenges and comprehensive literacy of marketing staff such as finance and fast -moving consumer goods. Insurance marketing is not only improved in professionalism, but the focus is on the comprehensive ability of communicating with customers in the market. The second is the problem of customer positioning in marketing. This is the most important problem in any product in marketing. No matter how good your products are, your channel is good, but you have not asked where your potential customer group is. Everything is empty. In fact, many insurance marketers pay for this customer? This is a problem related to the level of the market understanding, industry experience and operation technology of each marketing team. The third is the problem of channel establishment and expansion. Wo Bao.com insurers said that where there are people, "lurk" your customer group. To find your customer group, first of all, the use of inherent channels and mature channels, as long as it is in the brand and The product level solves the problem of customer positioning, which is the reason for this. Many insurance companies have product conferences, associations and other activities. In fact, they are nothing more than to better expand the company's brand awareness and attract more customer groups to participate in it, and dig more intentions of customers. Wo Bao.com insurers said that traditional insurance marketing models, unfamiliar visits, on -site visits, and telephone marketing have gradually withdrawn from the market. Smart insurance marketers will choose a smarter insurance marketing method. Wonderful. Now the influence of online media is very large. Through a carrier and platform, it opens a channel to allow insurance products to enter their customer groups and open new customer channels.
    Extension reading: [insurance] How to buy, which one is good, teach you to avoid these "pits"

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