There is a blog marketing what is community marketing, please answer
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There is a blog marketing what is community marketing, please answer
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Community marketing is also known as online community marketing.
It is based on mobile terminals such as the Internet to gather people with common interests and hobbies to carry out the process of marketing and communication. During the marketing process, by attracting the attention of the audience, the crowd meets the final marketing purpose.
The market marketing is based on the concept of circles, connections, and six -degree space. It uses interpersonal relationships in virtual communities to market marketing. By gathering people with common interests, a circle of interest is made into a consumer home.
Because the community is so open, it is like a small society. There is a culture of society, and the circle will have a breath. Therefore, the community also has its own unique atmosphere. This atmosphere is related to the portrait and rules of members.
Community marketing is a more closely connected and exchanges online marketing method based on online community marketing and social media marketing. The way of marketing marketing on the Internet mainly realizes user value and marketing methods through connection, communication and other methods. It may not only be welcomed by users, but also may become continuous communicationers.
The conditions for establishing and operating the network community include: manpower and funds, content and services, time and patience, product and marketing models, etc. Its operating model and process are not in principle different from ordinary SNS marketing, but have higher requirements for communication and services, rather than simply implement "content marketing" through social networks.
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The benefits of community marketing:
1, low cost and high yield
For any company, pursue low The cost of cost investment is very common and critical. This model of community marketing can achieve low -cost investment. The return is relatively high, which is more superior than the traditional sales method. The marketing model combines purchases and communication to drive the market to bring more benefits to enterprises.
2. Letting corporate income soared
Caris marketing to create scenarios to let more customers understand the value of the product and communicate with the community platform, so that customers and merchants can understand each other and even become friends. Regarding the needs of customers, merchants can point it like this, so that the goods can be made in the hearts of customers, and the transaction volume naturally increases rapidly.
3. Easily realize benign reputation
Cario marketing can establish a bridge between merchants communicating with customers. During the sales process, the two can become friends, and the products naturally receive everyone's attention. In the community marketing environment, merchants' products can easily form a good reputation. With such a good reputation, natural merchants will get more orders.
4. More efficient communication
After the establishment of community marketing, the merchant's commodity activities can be passed on the mouth of the group members. Many customer resources. In fact, this is the value of community marketing spawned in the Internet environment.
Reference information Source: Baidu Encyclopedia-Community Marketing (Marketing Concept)
First, what is community marketing?
It simply saying that the community is a marketing method: a process of turning customers into fans and turning fans into friends. Community marketing is the same or similar hobbies or certain interest relationships between each other. Through a certain platform, they gather together to meet the needs of different groups through product sales or services to meet the needs of different groups. Community marketing platforms are widely limited to the Internet. Various platforms and communities can do social marketing. For example, online forums, Weibo, QQ group, post bar, Momo, etc., offline communities can be a platform for community marketing.
. What are the advantages of community marketing?
1. More conducive to the cultivation of hardcore fans
Community marketing is a platform that actively attracts and reputation, that is, sending social posters to friends Circle, post bar and other platforms, attract people with demand or common hobbies to take the initiative to add you. This kind of person who feels curious or interested in content to actively add you will be much weaker in your motivation. Become a hardcore fan.
2. The community is the most important exposure platform
The various dating chat platforms on the Internet is increasing, and the community has become the most important exposure platform. There are fewer and fewer views in the circle of friends, which means that you can send it to say that only 10 people may have 10 people, and social marketing is different. It can increase the exposure rate through various platforms Most people can read. If you can make your news top, is it afraid that the exposure rate is not enough?
3, the community fission copy is more convenient
For you, there are 50 groups. The hardcore fans means you may have 100 or more groups. The community is even more so. If you have a successful community, you can copy countless communities through the hardcore members to fission, so the key to your success is to do one community with your heart first, with 1 high -quality Will there be fans in the community?
Community marketing is based on the same or similar hobbies. It gathers popularity through some carrier and meets the needs of group needs through products or services. The carrier of social marketing is not limited to WeChat. Various platforms can do social marketing. Forums, Weibo, QQ groups, and even offline communities can be community marketing.
The key to doing social marketing is that there is an opinion leader, that is, experts or authority in a certain field, so that it has established a sense of trust and transmitting value. Through community marketing, it can provide physical products to meet the needs of individual individuals, and it can also provide certain services. Various self -media are most common to provide services. For example, recruiting members, getting a certain service, or entering a group to get a consultation service provided by some experts.