2 thoughts on “The difference between the content operation of PGC and UGC platform content”
Jeannette
I. Refers to different 1, PGC platform: refers to professional production content (video website), professional production content (Weibo). 2, UGC platform: The user generates content, that is, the original content of the user. . Different content 1, PGC platform: refers to the personalization of content, diversification of perspective, democratization of communication, and virtualization of social relations. 2, UGC platform: Users show their original content to display or provide them to other users through the Internet platform. Raising the concept of Web2.0 with the characteristics of personalization as the main characteristics.
. Different characteristics 1, PGC platform: professional production content. Traditional radio and television operators are made in accordance with almost no different ways to television programs, but at the level of content dissemination, they must be adjusted in accordance with the spread of the Internet. 2, UGC platform: It is not a specific business, but a new way of using the Internet to use the Internet, that is, from the original download as the main download to download and uploading.
1. The work of content operation Whether we browse a website or using an app, whether it is strange news or a dazzling product, whether it is a text or a picture, whether it is a video or an article, a article or an article, or an article, or an article, or an article, or an article, or an article, or an article, an article, an article, an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, it is an article. What attracts our attention is content. The difference is that according to the differences in the platform attributes, the content types of different platforms are different, and the display methods are different. The content we can see is the work of content operation. So what is the content operation? The content operation is the content of production or auxiliary production, pictures, audio, video and other forms. After collecting, creating, editing, recommending, push, etc. User stickiness and activity, improve website or product data, and provide support for websites or product profits. The interpretation ugc: user-Genelant Content, user production content pgc: -enerated content, professional production content ogc: -enemedted content, professional production content n mode difference n mode difference n mode The difference between R NUGC and PGC is whether there are professional knowledge and qualifications, and have a certain knowledge background and work qualifications in the field of shared content. The difference between PGC and OGC is relatively easy. Based on whether to receive the corresponding compensation as the division, PGC is often out of "hobbies", and obliges to contribute to their own knowledge and form content. Essence UGC and OGC generally do not meet. On a platform (website), users and providers are always relative. Between the two, the user of the platform is also the role of the platform's provider may have, but it belongs to very few groups. If distinction from the working perspective of content operation, I personally tend to simply produce direct production content (PGC (professional production content) type) and non -direct production content (UGC (user production content) type) from the platform perspective There is a big difference in content operation work in these two types of platforms. 1.1 PGC (professional production content) type The platforms such as news units, non -news unit websites or platforms, basically the media -type routes. Production, etc. The content operation of the PGC platform has strict control of the content, adopt review recommendation, or the form of the form of a special collection for content display. The work is to try to meet the taste of most user groups. point. First of all, talk about news units. The news units mainly include newspapers, news agencies, radio stations, TV stations, news magazines, news and picture agencies, etc., as well as the online service platform of the above -mentioned institutions. After the State Council integrated the General Administration of Press and Publication and the General Administration of Radio and Television in 2013, it was collected to the State Administration of Press, Publication, Film and Television. The science popularization here. Before we used to go to the four portals to browse the news, now we accept information through various news clients, social platforms, or self -media. News, in fact, many information cannot be called news, but should be called information. There are strict differences between news and information. If according to my country's "Internet News Information Service Management Regulations", news information refers to reports and comments on social public affairs such as politics, economy, military, diplomacy, and reports on social public affairs, and reports on social emergencies. ,Comment. After the news information is published by the news unit, the commercial website that obtains the Internet news information service license can be reproduced after the copyright of the news unit can be reproduced. It like Xinhuanet, People's Daily, China News Network, Qianlong.com and other websites are news websites with national first -class qualifications. You can distribute reporters' cards and compilation news. Baidu and others are all commercial websites. They obtain the national second -class news qualifications. They cannot issue reporters' certificates. They can only obtain copyright and reprint the manuscripts of the news unit. Generally, they can only modify the title and cannot add deletion. When we browse the news channels or news clients, we can always see information about the source of the news, the source of the news, the source of the news, and the XX network, which is the reason. If a newsletter you often go to the commercial website does not report, and other home websites are available, it is likely that this website has not been authorized by the news unit and cannot be reproduced, otherwise it will be sued for compensation. So everyone should remember. If you encounter various things and want to seek media reports, the first thing that must be contacted should be news units such as newspapers, television stations, or curves to save the country. Go to various social platforms to first take yourself. When it is issued, there will naturally be news units to follow up after forming public opinion. After that, commercial websites such as Sina and NetEase can reprint reports. If is the website or platform of non -news units. This kind of platform is the place where content operations are gathered in large quantities. This platforms also take the media platform routes. For example, they can reprint news information channels to set up news information channels, and they can also report on news events. Fashion, sports, technology, automobiles, real estate, self -media and other vertical fields, our common Sina Sports, Sohu Entertainment, Leju, car home, various self -media platforms, etc. The content of these platforms cannot be called News is called information, and the content operations of these areas and platforms can also be directly produced in content production. PGC platform content operations should publish the reprinted news information or original information editing, and then recommend different locations based on news value judgment. What manuscripts are recommended and where to put it in manual operation. At the same time, you can also do special reports on some events, such as the two sessions, college entrance examinations, various holidays, Apple press conferences, etc. As long as the content operations feel valuable, it can be done on the platform data. The advantage of the media platform is that after the content of content operations, the role of the closure person, screening out high -quality or significant content to the user, the use of good news or information of the user, the disadvantage is also because of the content operation. Users cannot choose the information they want to accept. , Cannot meet the user's personalized needs. PGC platform's most common profit model is advertising and promotion, and change money to change money. However, due to the limited entry of various platforms, many of them rely on search engines, which has spawned another related work of various bidding rankings and content operations -SEO. The bidding ranking everyone knows that the criticism of Baidu search bidding ranking has become a stable source of income from Baidu. This is not much to say. Another SEO can make artificial efforts. Whether it is original or reprint, it needs to be used. SEO has a great impact on the data of a website and manuscript, so that many companies specialize in recruiting SEO staff to do this work. There are a lot of content about SEO on the Internet. If you are interested, you can search for it yourself. For content operations, the main requirement of SEO is to learn to set keywords (Keywords), as well as distribution of keywords in the title and content. Various search engines seek better exposure positions. The day before the Ya'an earthquake, I had successfully grasped the setting of a keyword of an event. The manuscript was recommended by the search engine, which directly created a record high of the column traffic, which was more than dozens of times more than usual. It this suggestion to improve this hot search list such as Baidu hot search, Sogou hot search, Weibo hot search, etc., try to figure out the psychology of netizens, and imagine how to search for an event. Learning to set keywords, and also exercise the ability to collect your own data. 1.2 UGC (user production content) type It. Below we say that content operations do not directly produce content, that is, UGC (user production content) type. UGC (user production content) products or social platforms generally adopt personalized focus customization and machine algorithm recommendations, put actual content production tasks, and users consume them by themselves. The operators of the UGC platform are more inclined to product operations. All they need to do is to clear the rules, guide the user group to spontaneously produce the appropriate content, and maintain the content atmosphere of the content of product values. They bear some of the work operation. More importantly, many so -called new media operations are attached to these platforms, and it is also briefly put together here. This is actually two operations: product operation and new media content operation of the UGC platform. We we commonly used Weibo, friends circle, Zhihu, Encyclopedia of Encyclopedia, Post Bar, Forum, SNS and other products, all of which are UGC (user -generated content) types. Users form their own information flow, content, and content through their own attention list. Users to produce their own consumption. It, like WeChat public account, today's headlines, and various self -media platforms. From the perspective of these platforms, it also belongs to the UGC platform. Different is that they put the content production tasks to each self -media account without all users. There is a certain threshold. From the perspective of self -media accounts, they all belong to the media operations we mentioned above. In addition to the WeChat public account, users need to take the initiative to pay attention, the self -media platform represented by Toutiao today is based on the habits and preferences of the use of netizens, using the machine algorithm for personalized content recommendation to meet the user's personalized information needs. UGC platform This kind of personalized focus on customization and machine algorithm recommendation is that there are few interference in user contact information, which can meet their own personalized needs, but the disadvantage is that the quality of the platform is uneven. Operators often restrict the content of garbage through the review, recommendation, reduction of rights, etc. to prevent inferior content from expel high -quality users, making it difficult for target users to find a sense of belonging and presence in the product. The media platforms and UGC platforms have obvious advantages and disadvantages. Now the operation of many platforms adopts a two -pronged operation strategy of artificial machines. For example, traditional websites and e -commerce platforms increase guessing the functions you like, Weibo uses the upper right corner of the PC segment release box, set up the time evaluation group in various fields, and uses fans headlines and other means and functions It will adjust the weighing and other means to fine -tune the information flow of the circle of friends, Zhihu Zhihu Daily, and Zhihu Weekly and other forms of man -made high -quality content, and post bar forums often refine or topped high -quality content. From the perspective of new media operations, you are attached to these content platforms. Most of them are mainly responsible for the tasks of the content production of these platforms. New media operations must adhere to their content production. The latest rules of the UGC platform. In the Weibo and WeChat public account as an example. One is the product operation strategy encouraged, and the other is a restricted product operation strategy. Weibo encourages users to use various means to diffuse and suck powder, encourage you to send red envelopes to encourage you to lottery, encourage you to produce content, and obtain benefits to obey Weibo officials, such as Weibo's regional sinking plan, open local popular Weibo submission mechanism If you are a regional operator, then you add topics labels in the corresponding area, such as #XX Life#,#xx, and your content can enter the local popular Weibo. The data brings greatly. The WeChat public account is more like a severe manager. It is not allowed to be allowed to be allowed. The rules are increasingly restricted. If you comply with no benefits, you may be punished if you do not follow the rules.
I. Refers to different
1, PGC platform: refers to professional production content (video website), professional production content (Weibo).
2, UGC platform: The user generates content, that is, the original content of the user.
. Different content
1, PGC platform: refers to the personalization of content, diversification of perspective, democratization of communication, and virtualization of social relations.
2, UGC platform: Users show their original content to display or provide them to other users through the Internet platform. Raising the concept of Web2.0 with the characteristics of personalization as the main characteristics.
. Different characteristics
1, PGC platform: professional production content. Traditional radio and television operators are made in accordance with almost no different ways to television programs, but at the level of content dissemination, they must be adjusted in accordance with the spread of the Internet.
2, UGC platform: It is not a specific business, but a new way of using the Internet to use the Internet, that is, from the original download as the main download to download and uploading.
Reference information Source: Baidu Encyclopedia -UGC
Reference materials Source: Baidu Encyclopedia-PGC
1. The work of content operation
Whether we browse a website or using an app, whether it is strange news or a dazzling product, whether it is a text or a picture, whether it is a video or an article, a article or an article, or an article, or an article, or an article, or an article, or an article, or an article, an article, an article, an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, or an article, it is an article. What attracts our attention is content. The difference is that according to the differences in the platform attributes, the content types of different platforms are different, and the display methods are different.
The content we can see is the work of content operation.
So what is the content operation?
The content operation is the content of production or auxiliary production, pictures, audio, video and other forms. After collecting, creating, editing, recommending, push, etc. User stickiness and activity, improve website or product data, and provide support for websites or product profits.
The interpretation
ugc: user-Genelant Content, user production content
pgc: -enerated content, professional production content
ogc: -enemedted content, professional production content n mode difference n mode difference n mode The difference between R NUGC and PGC is whether there are professional knowledge and qualifications, and have a certain knowledge background and work qualifications in the field of shared content. The difference between PGC and OGC is relatively easy. Based on whether to receive the corresponding compensation as the division, PGC is often out of "hobbies", and obliges to contribute to their own knowledge and form content. Essence UGC and OGC generally do not meet. On a platform (website), users and providers are always relative. Between the two, the user of the platform is also the role of the platform's provider may have, but it belongs to very few groups.
If distinction from the working perspective of content operation, I personally tend to simply produce direct production content (PGC (professional production content) type) and non -direct production content (UGC (user production content) type) from the platform perspective There is a big difference in content operation work in these two types of platforms.
1.1 PGC (professional production content) type
The platforms such as news units, non -news unit websites or platforms, basically the media -type routes. Production, etc. The content operation of the PGC platform has strict control of the content, adopt review recommendation, or the form of the form of a special collection for content display. The work is to try to meet the taste of most user groups. point.
First of all, talk about news units.
The news units mainly include newspapers, news agencies, radio stations, TV stations, news magazines, news and picture agencies, etc., as well as the online service platform of the above -mentioned institutions. After the State Council integrated the General Administration of Press and Publication and the General Administration of Radio and Television in 2013, it was collected to the State Administration of Press, Publication, Film and Television.
The science popularization here. Before we used to go to the four portals to browse the news, now we accept information through various news clients, social platforms, or self -media. News, in fact, many information cannot be called news, but should be called information. There are strict differences between news and information.
If according to my country's "Internet News Information Service Management Regulations", news information refers to reports and comments on social public affairs such as politics, economy, military, diplomacy, and reports on social public affairs, and reports on social emergencies. ,Comment. After the news information is published by the news unit, the commercial website that obtains the Internet news information service license can be reproduced after the copyright of the news unit can be reproduced.
It like Xinhuanet, People's Daily, China News Network, Qianlong.com and other websites are news websites with national first -class qualifications. You can distribute reporters' cards and compilation news. Baidu and others are all commercial websites. They obtain the national second -class news qualifications. They cannot issue reporters' certificates. They can only obtain copyright and reprint the manuscripts of the news unit. Generally, they can only modify the title and cannot add deletion. When we browse the news channels or news clients, we can always see information about the source of the news, the source of the news, the source of the news, and the XX network, which is the reason. If a newsletter you often go to the commercial website does not report, and other home websites are available, it is likely that this website has not been authorized by the news unit and cannot be reproduced, otherwise it will be sued for compensation.
So everyone should remember. If you encounter various things and want to seek media reports, the first thing that must be contacted should be news units such as newspapers, television stations, or curves to save the country. Go to various social platforms to first take yourself. When it is issued, there will naturally be news units to follow up after forming public opinion. After that, commercial websites such as Sina and NetEase can reprint reports.
If is the website or platform of non -news units. This kind of platform is the place where content operations are gathered in large quantities.
This platforms also take the media platform routes. For example, they can reprint news information channels to set up news information channels, and they can also report on news events. Fashion, sports, technology, automobiles, real estate, self -media and other vertical fields, our common Sina Sports, Sohu Entertainment, Leju, car home, various self -media platforms, etc. The content of these platforms cannot be called News is called information, and the content operations of these areas and platforms can also be directly produced in content production.
PGC platform content operations should publish the reprinted news information or original information editing, and then recommend different locations based on news value judgment. What manuscripts are recommended and where to put it in manual operation. At the same time, you can also do special reports on some events, such as the two sessions, college entrance examinations, various holidays, Apple press conferences, etc. As long as the content operations feel valuable, it can be done on the platform data. The advantage of the media platform is that after the content of content operations, the role of the closure person, screening out high -quality or significant content to the user, the use of good news or information of the user, the disadvantage is also because of the content operation. Users cannot choose the information they want to accept. , Cannot meet the user's personalized needs.
PGC platform's most common profit model is advertising and promotion, and change money to change money. However, due to the limited entry of various platforms, many of them rely on search engines, which has spawned another related work of various bidding rankings and content operations -SEO.
The bidding ranking everyone knows that the criticism of Baidu search bidding ranking has become a stable source of income from Baidu. This is not much to say. Another SEO can make artificial efforts. Whether it is original or reprint, it needs to be used. SEO has a great impact on the data of a website and manuscript, so that many companies specialize in recruiting SEO staff to do this work. There are a lot of content about SEO on the Internet. If you are interested, you can search for it yourself. For content operations, the main requirement of SEO is to learn to set keywords (Keywords), as well as distribution of keywords in the title and content. Various search engines seek better exposure positions.
The day before the Ya'an earthquake, I had successfully grasped the setting of a keyword of an event. The manuscript was recommended by the search engine, which directly created a record high of the column traffic, which was more than dozens of times more than usual.
It this suggestion to improve this hot search list such as Baidu hot search, Sogou hot search, Weibo hot search, etc., try to figure out the psychology of netizens, and imagine how to search for an event. Learning to set keywords, and also exercise the ability to collect your own data.
1.2 UGC (user production content) type
It. Below we say that content operations do not directly produce content, that is, UGC (user production content) type.
UGC (user production content) products or social platforms generally adopt personalized focus customization and machine algorithm recommendations, put actual content production tasks, and users consume them by themselves. The operators of the UGC platform are more inclined to product operations. All they need to do is to clear the rules, guide the user group to spontaneously produce the appropriate content, and maintain the content atmosphere of the content of product values. They bear some of the work operation. More importantly, many so -called new media operations are attached to these platforms, and it is also briefly put together here.
This is actually two operations: product operation and new media content operation of the UGC platform.
We we commonly used Weibo, friends circle, Zhihu, Encyclopedia of Encyclopedia, Post Bar, Forum, SNS and other products, all of which are UGC (user -generated content) types. Users form their own information flow, content, and content through their own attention list. Users to produce their own consumption.
It, like WeChat public account, today's headlines, and various self -media platforms. From the perspective of these platforms, it also belongs to the UGC platform. Different is that they put the content production tasks to each self -media account without all users. There is a certain threshold. From the perspective of self -media accounts, they all belong to the media operations we mentioned above. In addition to the WeChat public account, users need to take the initiative to pay attention, the self -media platform represented by Toutiao today is based on the habits and preferences of the use of netizens, using the machine algorithm for personalized content recommendation to meet the user's personalized information needs.
UGC platform This kind of personalized focus on customization and machine algorithm recommendation is that there are few interference in user contact information, which can meet their own personalized needs, but the disadvantage is that the quality of the platform is uneven. Operators often restrict the content of garbage through the review, recommendation, reduction of rights, etc. to prevent inferior content from expel high -quality users, making it difficult for target users to find a sense of belonging and presence in the product.
The media platforms and UGC platforms have obvious advantages and disadvantages. Now the operation of many platforms adopts a two -pronged operation strategy of artificial machines. For example, traditional websites and e -commerce platforms increase guessing the functions you like, Weibo uses the upper right corner of the PC segment release box, set up the time evaluation group in various fields, and uses fans headlines and other means and functions It will adjust the weighing and other means to fine -tune the information flow of the circle of friends, Zhihu Zhihu Daily, and Zhihu Weekly and other forms of man -made high -quality content, and post bar forums often refine or topped high -quality content.
From the perspective of new media operations, you are attached to these content platforms. Most of them are mainly responsible for the tasks of the content production of these platforms. New media operations must adhere to their content production. The latest rules of the UGC platform.
In the Weibo and WeChat public account as an example. One is the product operation strategy encouraged, and the other is a restricted product operation strategy. Weibo encourages users to use various means to diffuse and suck powder, encourage you to send red envelopes to encourage you to lottery, encourage you to produce content, and obtain benefits to obey Weibo officials, such as Weibo's regional sinking plan, open local popular Weibo submission mechanism If you are a regional operator, then you add topics labels in the corresponding area, such as #XX Life#,#xx, and your content can enter the local popular Weibo. The data brings greatly. The WeChat public account is more like a severe manager. It is not allowed to be allowed to be allowed. The rules are increasingly restricted. If you comply with no benefits, you may be punished if you do not follow the rules.