1 thought on “Catering marketing planning plan for example”
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Example of Catering Marketing Planning Plan Catering marketing planning schemes, a company's marketing activities require a good planning plan, a marketing strategy entry angle is countless. Customers can remember that they can help the restaurant to have loyal retorters. Let's take a look at the food marketing planning plan as an example. The example of catering marketing planning plan 1 . "Fan consciousness awakening", establishing relationships with consumers after 85 and post -90s n In addition to the taste and quality of the product itself, the consumption habits of the customer base have also been studied. The post -85s and 90s are the main active people of WeChat and the main force of social consumption. How to infiltrate products and marketing to the living circle of the target group and build their own fan base? The Shujiang grilled fish includes it in the strategic layout. Combining its own brand positioning, it chose to use the micro -League smart restaurant to build a bridge to communicate with consumers and open the road to social marketing for grilled fish. . "Meeting Fan Power", online and offline linkage to create closed -loop In recent years, the commonly used promotion methods for catering companies are to do group purchase promotion on third -party platforms. However, with the traffic of third -party platforms, The effect of the marketing model represented by low -cost group buying is also greatly reduced. The relevant person in charge of Shujiang grilled fish said that over -use group purchase will not only lead to a decrease in the retention rate of users, but also reduce the unit unit price significantly. High -quality passenger flow is the basis of operating a restaurant. How to suck powder and drain after accessing smart restaurants? Shujiang grilled fish adopted a series of marketing operations. 1. The first conspiracy exposes, the adoption of the friends circle of friends Shujiang grilled fish took the lead in applying the latest friends circle of WeChat to promote the advertising function. Once the advertisement was released, it won more than 4 million total in the circle of friends in the circle of friends. The exposure volume, and the advertisement of this circle of friends does not talk about the feelings, but the "naked" local premium sent a coupon. The huge consumer driving force for these coupons has ushered in the waves of online "grilled fish powder" on each branch of Shujiang grilled fish. one of the advantages of this coupon activity is that the coupon and WeChat card package function of the micro -League · smart restaurant have been opened. in the bag. Simple and convenient process settings make the event exposure reaches 50 or 8%of the coupon rate. 2. Do a good job of undertaking and make the "retention" into "retention" On the online traffic brought by the circle of friends, how can the online traffic become a fan of the restaurant for a long time? While the brand exposure, Shujiang grilled fish uses "fans to pay 30 yuan coupon for the first time, and the membership card can also get 30 yuan cash vouchers" to guide users to pay attention to WeChat public account and stimulate customers to receive membership cards. After gathering potential consumers in this way, the process of Shujiang grilled fish in the later operation of the WeChat public platform is actually a process of self -hematopoiesis. It only needs to be imported and offline through effective marketing methods to form a closed loop in the store. The event effect: 3 days of the event, Shujiang grilled fish WeChat public account added 2631 fans, 4,965 new members, the rate of receipt of the event exposure reached 50, 8%, and the membership card accuracy reached 69. 8%. 3. Offline guidance to create a traffic "cracking and change" offline restaurant comes with traffic. The stores of Shujiang grilled fish can promote the two -dimensional code and use the preferential purchase function to promote it to the store. The store customers have become a single and settled on the line. In the next step, you can strengthen your interaction with this core traffic group through the later strengthening operations, promote this group of online and offline consumption, and use this as the basis. Multiple traffic. This cycle is re -entered to achieve a snowball -like growth effect. . "Fans of Loyal Fans": It is not a simple discount coupon, but considering the complete life cycle Han Ming, general manager of Shujiang grilled fish operations, said that although Shujiang grilled fish is currently formed among consumers A good reputation, gathered a large number of loyal users, but how to further retain users and cultivate a stable member user group is still a major problem facing chain restaurants. rn 会员维护从来不简单，蜀江烤鱼的会员管理计划以生命周期为核心来实施，用户成为蜀江烤鱼的会员后，就可享受“签到送积分、分享送积分、消费送积分以及Exclusive offers such as consumer growth value ". Not only can points be used as cash, the growth value reaches a certain number, it can also improve the level of membership, enjoy greater efforts, thereby stimulating the enthusiasm of users' consumption and awakening them to the store twice and multiple times. The example of catering marketing planning scheme 2 1. Halogouted goods are sold by "two". The standard for cool dishes in a restaurant is generally not less than 200 grams. If two or three people eat, order a copy is enough, and another variety will be wasted. Considering the needs of many guests, the cooked food of the restaurant has been changed to "selling two sales". In this case, two or three people can order one or two beef, one or two hoof tendons, and one or two pig belly. Don't spend more money. 2. Constellation card ordering card attracts attention. In addition to the poster, the ordering card of a restaurant is also very chic. The back of the meal card is printed with twelve constellation patterns and constellation fortunes. There is a card with your own constellation. Because of the other functions, this ordering card is high. Since the launch of the constellation order card, the number of people calling for ordering meals has increased significantly. The hazy atmosphere after the lights are turned off, and the flowers are very chic. This flowers in a hotel private room are very distinctive. It is made of grain, fruits and vegetables. The cage with a grain will be inserted into the candle. The waiter to lit the candle in the middle of the platform before entering the private room, and then extinguished the headlights. When the guests walked into the private room, they would be surprised to see this scattered candlelight. When the candlelight goes off and the headlights are turned on, the guests will be shocked by this colorful and creative Taiwan flower, which can be said to be a surprise. It this kind of Taiwanese flowers also provide additional benefits to the hotel. After the meal of many guests, they will directly pick a few fruits in their own phase to let the waiters clean. Of course, these fruits need to be charged separately.
3. Recipes are like a large shadow collection. The recipes in a restaurant in Beijing are like a live pages of the 1980s. The inner page of the "Album" consists of dozens of black thick cardboard. A small mouth is opened at the four corners of these cardboards, and the four ends of the color pages printed with dishes are inserted into the small mouth, which can be fixed to the cardboard. It's replacement of this new recipe, after changing the new dish, just replace the color pages inside, which greatly reduces the cost of making recipes. Because the recipes are live pages, such as black thick paper plates are damaged due to frequent flip, and the damage page can be replaced. 4. Add new highlights Is when customers experience the same restaurant, if they can add some new highlights to him, the effect is also excellent; for example, this sports game machine, product 6 6 Big selling point: free Play, retain the source of queuing; The advertising implantation, expanding the brand influence; is new to create a net red brand; ; The code -scan payment and expand revenue; If up the ground small and unmanned management; 5. Gift to small gifts beyond consumer accidents. If when customers buy your product, if you get extra small gifts, they will often be very pleasant and will show their income to others. Products, even small gifts that consumers like, such as keychains, calendars, phone cards, etc. are very good word -of -mouth marketing tools. 6. There are some reward activities on a regular basis. Merexic promotion every year, or sale for sale, such as on major holidays or annual celebrations of the enterprise, these activities can make consumers feel that you are paying attention to them. They often because of In this way, the days come to consume, and even in groups to support you. But you ca n’t do activities every day, nor can you not be named, and you must make consumers truly feel affordable. 7. Member card gives customers a sense of honor. E every consumer wants to become the VIPs of the enterprise. For example, consumers want to get priority service in the bank or in the telecommunications business hall; in the restaurant, consumers want to come next time when they come next time, You can remember him and give him some discounts. This, for enterprises, discount cards, VIP cards, and provide consumers with their favorite special services, which will make your products or services long. 8. Pay attention to customers' views. Is when some customers make suggestions on you, don't tell them not to do it directly. You have to collect their opinions, or tell the customer what measures you take. Consumers hope that their opinions can guide the company. If your employees make excuses or treat these opinions correctly, it will greatly crack down on consumer enthusiasm. When necessary, they can even publish their opinions so that they are valued. They will definitely tell your stories that they provide opinions to you, so as to attract more people to patronize. The catering marketing must not only pay attention to consumers 'behavior, but also pay attention to consumers' mouths. Therefore, in the new era of marketing, we must not only let consumers not only pay attention to our restaurant, but also let consumers go to Said, spread. Because only people are widely elaborated, it will attract more people's attention, which is longer and effective than the effect of direct advertising. The example of catering marketing planning scheme 3 I. Foreword The hard work people in China, in the exploration and development of catering culture for thousands of years, gradually formed the different styles of Guangdong, Lu, Xiang, Sichuan, Wait for major cuisines and specialty snacks with territorial flavors. Lu cuisine is the largest cuisine in northern China. It has a long history and a wide range of influences. It is an important part of China's food culture. Traditional Lu Cai is well -known at home and abroad with its salty, fresh, crispy, unique flavor. Essence Is when the Sichuan Cantonese cuisine was hugged in the north and northeast special vegetable bees, Lucai was micro, and the edge was restrained. At this time, the __ Fish Pavilion stood out in the market fighting and became one of the representatives of the new Pai Lu cuisine. The development trend in today's catering industry can be summarized as: development is very rapid, the scale is continuously expanded, and the market is continuously prosperous. However, the prosperity means that the competition has intensified. Every day, some restaurant shops are falling down, and more catering stores stand up, but there are always a few of them standing in the Dalang Tao Sands and continuously developing and growing. In recent years, the Weishan Lake Fish Museum represented by the New Pai Lucai has been standing in the tide of the catering industry. . Market/enterprise analysis __ The catering market also has fierce competition. Chain franchise stores such as Hungry Tsai are distributed in __, and compete for __ limited catering resources to impact the taste and vision of the diners. Net to a hotel must have the following basic conditions: 1. Have their own characteristics; , comprehensive (quality) management; , enough market operations Funding; 4. Innovation, constantly pushing new. This is indispensable, otherwise, it is like a flash. This is why the scenery of many hotels and restaurants has quickly disappeared. For nearly five or six years, the company has exhibited skills in the catering industry through its own reproduction, management output, and brand output, while constantly accumulating strong management, technology, and capital. As a representative of the southwest of Lune, the "__ All Fish Banquet" can not only see the exquisiteness and delicateness of the traditional Lu cuisine, but also the luxury and nobleness of the Confucius cuisine, and can feel the freshness and grace of Weishan Lake's breath.
. Marketing planning The purpose of catering service is to satisfy customers. Only customers are satisfied can the hotel get profits; to do high -quality services, it is inseparable from the efforts of internal employees of the enterprise. The success of internal employee marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate cultural atmosphere. It, in this way, the eleventh anniversary store celebration and Christmas are coming. With this opportunity, we use the combination of customer satisfaction marketing, internal employee marketing and cultural marketing as the focus of this store celebration. Take the five stores of __ city as an example: 1. The purpose of this store celebrates: It increases the company's brand influence, enhances the company's popularity and reputation; enhances the company's image, increases the competitiveness of the company; Strengthen the corporate loyalty and centripetal force of the company's employees; improve the awareness of service and work enthusiasm for all employees; show the company's cultural heritage, further enhance the corporate culture of the group company; increase the company's sales and increase profits; laid a good development for 20__ year better development. Foundation. . This shop celebrates activities: December 13 to 22, 20xx, for a total of 10 days. (Christmas planning can be done with the store celebration to eliminate the date of the date.) 3. Five stores in the city 4. Participants: All employees of the company, customers who come to dine 5. Marketing theme: Customer satisfaction, employee satisfaction, management improvement, cultural innovation 6. Specific plan planning
Example of Catering Marketing Planning Plan
Catering marketing planning schemes, a company's marketing activities require a good planning plan, a marketing strategy entry angle is countless. Customers can remember that they can help the restaurant to have loyal retorters. Let's take a look at the food marketing planning plan as an example.
The example of catering marketing planning plan 1
. "Fan consciousness awakening", establishing relationships with consumers after 85 and post -90s n In addition to the taste and quality of the product itself, the consumption habits of the customer base have also been studied. The post -85s and 90s are the main active people of WeChat and the main force of social consumption. How to infiltrate products and marketing to the living circle of the target group and build their own fan base? The Shujiang grilled fish includes it in the strategic layout. Combining its own brand positioning, it chose to use the micro -League smart restaurant to build a bridge to communicate with consumers and open the road to social marketing for grilled fish.
. "Meeting Fan Power", online and offline linkage to create closed -loop
In recent years, the commonly used promotion methods for catering companies are to do group purchase promotion on third -party platforms. However, with the traffic of third -party platforms, The effect of the marketing model represented by low -cost group buying is also greatly reduced. The relevant person in charge of Shujiang grilled fish said that over -use group purchase will not only lead to a decrease in the retention rate of users, but also reduce the unit unit price significantly. High -quality passenger flow is the basis of operating a restaurant. How to suck powder and drain after accessing smart restaurants? Shujiang grilled fish adopted a series of marketing operations.
1. The first conspiracy exposes, the adoption of the friends circle of friends
Shujiang grilled fish took the lead in applying the latest friends circle of WeChat to promote the advertising function. Once the advertisement was released, it won more than 4 million total in the circle of friends in the circle of friends. The exposure volume, and the advertisement of this circle of friends does not talk about the feelings, but the "naked" local premium sent a coupon. The huge consumer driving force for these coupons has ushered in the waves of online "grilled fish powder" on each branch of Shujiang grilled fish.
one of the advantages of this coupon activity is that the coupon and WeChat card package function of the micro -League · smart restaurant have been opened. in the bag. Simple and convenient process settings make the event exposure reaches 50 or 8%of the coupon rate.
2. Do a good job of undertaking and make the "retention" into "retention"
On the online traffic brought by the circle of friends, how can the online traffic become a fan of the restaurant for a long time? While the brand exposure, Shujiang grilled fish uses "fans to pay 30 yuan coupon for the first time, and the membership card can also get 30 yuan cash vouchers" to guide users to pay attention to WeChat public account and stimulate customers to receive membership cards. After gathering potential consumers in this way, the process of Shujiang grilled fish in the later operation of the WeChat public platform is actually a process of self -hematopoiesis. It only needs to be imported and offline through effective marketing methods to form a closed loop in the store.
The event effect: 3 days of the event, Shujiang grilled fish WeChat public account added 2631 fans, 4,965 new members, the rate of receipt of the event exposure reached 50, 8%, and the membership card accuracy reached 69. 8%.
3. Offline guidance to create a traffic "cracking and change"
offline restaurant comes with traffic. The stores of Shujiang grilled fish can promote the two -dimensional code and use the preferential purchase function to promote it to the store. The store customers have become a single and settled on the line. In the next step, you can strengthen your interaction with this core traffic group through the later strengthening operations, promote this group of online and offline consumption, and use this as the basis. Multiple traffic. This cycle is re -entered to achieve a snowball -like growth effect.
. "Fans of Loyal Fans": It is not a simple discount coupon, but considering the complete life cycle
Han Ming, general manager of Shujiang grilled fish operations, said that although Shujiang grilled fish is currently formed among consumers A good reputation, gathered a large number of loyal users, but how to further retain users and cultivate a stable member user group is still a major problem facing chain restaurants. rn 会员维护从来不简单，蜀江烤鱼的会员管理计划以生命周期为核心来实施，用户成为蜀江烤鱼的会员后，就可享受“签到送积分、分享送积分、消费送积分以及Exclusive offers such as consumer growth value ". Not only can points be used as cash, the growth value reaches a certain number, it can also improve the level of membership, enjoy greater efforts, thereby stimulating the enthusiasm of users' consumption and awakening them to the store twice and multiple times.
The example of catering marketing planning scheme 2 1. Halogouted goods are sold by "two".
The standard for cool dishes in a restaurant is generally not less than 200 grams. If two or three people eat, order a copy is enough, and another variety will be wasted. Considering the needs of many guests, the cooked food of the restaurant has been changed to "selling two sales". In this case, two or three people can order one or two beef, one or two hoof tendons, and one or two pig belly. Don't spend more money.
2. Constellation card ordering card attracts attention.
In addition to the poster, the ordering card of a restaurant is also very chic. The back of the meal card is printed with twelve constellation patterns and constellation fortunes. There is a card with your own constellation. Because of the other functions, this ordering card is high. Since the launch of the constellation order card, the number of people calling for ordering meals has increased significantly.
The hazy atmosphere after the lights are turned off, and the flowers are very chic.
This flowers in a hotel private room are very distinctive. It is made of grain, fruits and vegetables. The cage with a grain will be inserted into the candle.
The waiter to lit the candle in the middle of the platform before entering the private room, and then extinguished the headlights. When the guests walked into the private room, they would be surprised to see this scattered candlelight. When the candlelight goes off and the headlights are turned on, the guests will be shocked by this colorful and creative Taiwan flower, which can be said to be a surprise.
It this kind of Taiwanese flowers also provide additional benefits to the hotel. After the meal of many guests, they will directly pick a few fruits in their own phase to let the waiters clean. Of course, these fruits need to be charged separately.
3. Recipes are like a large shadow collection.
The recipes in a restaurant in Beijing are like a live pages of the 1980s. The inner page of the "Album" consists of dozens of black thick cardboard. A small mouth is opened at the four corners of these cardboards, and the four ends of the color pages printed with dishes are inserted into the small mouth, which can be fixed to the cardboard.
It's replacement of this new recipe, after changing the new dish, just replace the color pages inside, which greatly reduces the cost of making recipes. Because the recipes are live pages, such as black thick paper plates are damaged due to frequent flip, and the damage page can be replaced.
4. Add new highlights
Is when customers experience the same restaurant, if they can add some new highlights to him, the effect is also excellent; for example, this sports game machine, product 6 6 Big selling point:
free Play, retain the source of queuing;
The advertising implantation, expanding the brand influence;
is new to create a net red brand; ;
The code -scan payment and expand revenue;
If up the ground small and unmanned management;
5. Gift to small gifts beyond consumer accidents.
If when customers buy your product, if you get extra small gifts, they will often be very pleasant and will show their income to others. Products, even small gifts that consumers like, such as keychains, calendars, phone cards, etc. are very good word -of -mouth marketing tools.
6. There are some reward activities on a regular basis.
Merexic promotion every year, or sale for sale, such as on major holidays or annual celebrations of the enterprise, these activities can make consumers feel that you are paying attention to them. They often because of In this way, the days come to consume, and even in groups to support you. But you ca n’t do activities every day, nor can you not be named, and you must make consumers truly feel affordable.
7. Member card gives customers a sense of honor.
E every consumer wants to become the VIPs of the enterprise. For example, consumers want to get priority service in the bank or in the telecommunications business hall; in the restaurant, consumers want to come next time when they come next time, You can remember him and give him some discounts.
This, for enterprises, discount cards, VIP cards, and provide consumers with their favorite special services, which will make your products or services long.
8. Pay attention to customers' views.
Is when some customers make suggestions on you, don't tell them not to do it directly. You have to collect their opinions, or tell the customer what measures you take. Consumers hope that their opinions can guide the company. If your employees make excuses or treat these opinions correctly, it will greatly crack down on consumer enthusiasm. When necessary, they can even publish their opinions so that they are valued. They will definitely tell your stories that they provide opinions to you, so as to attract more people to patronize.
The catering marketing must not only pay attention to consumers 'behavior, but also pay attention to consumers' mouths. Therefore, in the new era of marketing, we must not only let consumers not only pay attention to our restaurant, but also let consumers go to Said, spread. Because only people are widely elaborated, it will attract more people's attention, which is longer and effective than the effect of direct advertising.
The example of catering marketing planning scheme 3 I. Foreword
The hard work people in China, in the exploration and development of catering culture for thousands of years, gradually formed the different styles of Guangdong, Lu, Xiang, Sichuan, Wait for major cuisines and specialty snacks with territorial flavors.
Lu cuisine is the largest cuisine in northern China. It has a long history and a wide range of influences. It is an important part of China's food culture. Traditional Lu Cai is well -known at home and abroad with its salty, fresh, crispy, unique flavor. Essence
Is when the Sichuan Cantonese cuisine was hugged in the north and northeast special vegetable bees, Lucai was micro, and the edge was restrained. At this time, the __ Fish Pavilion stood out in the market fighting and became one of the representatives of the new Pai Lu cuisine.
The development trend in today's catering industry can be summarized as: development is very rapid, the scale is continuously expanded, and the market is continuously prosperous. However, the prosperity means that the competition has intensified. Every day, some restaurant shops are falling down, and more catering stores stand up, but there are always a few of them standing in the Dalang Tao Sands and continuously developing and growing.
In recent years, the Weishan Lake Fish Museum represented by the New Pai Lucai has been standing in the tide of the catering industry.
. Market/enterprise analysis
__ The catering market also has fierce competition. Chain franchise stores such as Hungry Tsai are distributed in __, and compete for __ limited catering resources to impact the taste and vision of the diners.
Net to a hotel must have the following basic conditions:
1. Have their own characteristics;
, comprehensive (quality) management;
, enough market operations Funding; 4. Innovation, constantly pushing new.
This is indispensable, otherwise, it is like a flash. This is why the scenery of many hotels and restaurants has quickly disappeared.
For nearly five or six years, the company has exhibited skills in the catering industry through its own reproduction, management output, and brand output, while constantly accumulating strong management, technology, and capital. As a representative of the southwest of Lune, the "__ All Fish Banquet" can not only see the exquisiteness and delicateness of the traditional Lu cuisine, but also the luxury and nobleness of the Confucius cuisine, and can feel the freshness and grace of Weishan Lake's breath.
. Marketing planning
The purpose of catering service is to satisfy customers. Only customers are satisfied can the hotel get profits; to do high -quality services, it is inseparable from the efforts of internal employees of the enterprise. The success of internal employee marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate cultural atmosphere.
It, in this way, the eleventh anniversary store celebration and Christmas are coming. With this opportunity, we use the combination of customer satisfaction marketing, internal employee marketing and cultural marketing as the focus of this store celebration. Take the five stores of __ city as an example:
1. The purpose of this store celebrates:
It increases the company's brand influence, enhances the company's popularity and reputation; enhances the company's image, increases the competitiveness of the company; Strengthen the corporate loyalty and centripetal force of the company's employees; improve the awareness of service and work enthusiasm for all employees; show the company's cultural heritage, further enhance the corporate culture of the group company; increase the company's sales and increase profits; laid a good development for 20__ year better development. Foundation.
. This shop celebrates activities: December 13 to 22, 20xx, for a total of 10 days. (Christmas planning can be done with the store celebration to eliminate the date of the date.)
3. Five stores in the city
4. Participants: All employees of the company, customers who come to dine
5. Marketing theme: Customer satisfaction, employee satisfaction, management improvement, cultural innovation
6. Specific plan planning